Who Owns Innovator U.S. Equity Power Buffer ETF (PAUG)?Hedge Fund & Institutional Holders

$42.87-0.17 (-0.39%)Financial ServicesBATS

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$1.4200062000530004e+206T

% of Float Held

—

QoQ Change in Holders

+15 / -2

Price History

$35.30$37.41$39.52$41.62$43.73Aug 24May 25Mar 26

PAUG — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Penserra Capital Management LLCNew Position+1.4M+$62.0M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+598K+$25.0M
ENVESTNET ASSET MANAGEMENT INCNew Position+292K+$12.0M
Ascent Wealth Partners, LLCNew Position+242K+$10.5M
TRUIST FINANCIAL CORPNew Position+230K+$9.9M
WEALTH ENHANCEMENT ADVISORY SERVICES, LLCNew Position+193K+$8.4M
Composition Wealth, LLCNew Position+178K+$7.7M
Cerity Partners LLCNew Position+177K+$7.0M
Rothschild Wealth LLCNew Position+182K+$7.0M
CoreCap Advisors, LLCNew Position+153K+$6.6M
Concurrent Investment Advisors, LLCNew Position+149K+$6.5M
GILL CAPITAL PARTNERS, LLCNew Position+140K+$6.1M
BCS Wealth ManagementNew Position+114K+$5.0M
Capital Investment Advisory Services, LLCNew Position+103K+$4.4M
Keating Financial Advisory Services, Inc.New Position+83K+$3.6M

PAUG — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
ALLIANCEBERNSTEIN L.P.Decreased-33K-$141.1B
OSAIC HOLDINGS, INC.Decreased-158K-$66.2B
Brookstone Capital ManagementDecreased-17K-$38.2B
Cresset Asset Management, LLCDecreased-32K-$20.9B
BLAIR WILLIAM & CO/ILDecreased-13K-$18.9B
HighTower Advisors, LLCDecreased-6K-$17.1B
Kovitz Investment Group Partners, LLCClosed Position-393K-$16.7B
Cetera Investment AdvisersDecreased-19K-$15.1B
RAYMOND JAMES FINANCIAL INCDecreased-4K-$13.8B
Kestra Advisory Services, LLCDecreased-313-$12.7B
McAlister, Sweet & Associates, Inc.Decreased-308-$5.3B
JANE STREET GROUP, LLCClosed Position-120K-$5.1B
MML INVESTORS SERVICES, LLCDecreased-24K-$4.4B
KFG WEALTH MANAGEMENT, LLCDecreased-20K-$4.4B
Advisory Services Network, LLCDecreased-58K-$4.2B

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1ALLIANCEBERNSTEIN L.P.3,291,706$142.0M0.04%Share
2Penserra Capital Management LLC1,436,930$62.0M0.74%Share
3OSAIC HOLDINGS, INC.1,234,601$53.0M0.08%Share
4Brookstone Capital Management884,459$38.3M0.44%Share
5COMMONWEALTH EQUITY SERVICES, LLC597,997$25.0M0.03%Share
6Focus Partners Wealth566,642$24.0M0.03%Share
7Cresset Asset Management, LLC459,796$19.0M0.08%Share
8BLAIR WILLIAM & CO/IL431,873$18.0M0.05%Share
9HighTower Advisors, LLC396,868$17.0M0.02%Share
10Cetera Investment Advisers335,419$14.0M0.02%Share
11Kestra Advisory Services, LLC298,554$12.0M0.05%Share
12ENVESTNET ASSET MANAGEMENT INC291,834$12.0M0.00%Share
13RAYMOND JAMES FINANCIAL INC272,957$11.0M0.00%Share
14LPL Financial LLC262,584$11.0M0.00%Share
15Ascent Wealth Partners, LLC242,125$10.5M1.20%Share
16Advisory Alpha, LLC230,134$10.0M0.27%Share
17TRUIST FINANCIAL CORP229,584$9.9M0.01%Share
18SageView Advisory Group, LLC230,267$9.0M0.30%Share
19WEALTH ENHANCEMENT ADVISORY SERVICES, LLC192,544$8.4M0.01%Share
20Beacon Pointe Advisors, LLC193,509$8.0M0.06%Share
21Composition Wealth, LLC178,076$7.7M0.11%Share
22Rothschild Wealth LLC181,603$7.0M0.84%Share
23Cerity Partners LLC170,006$7.0M0.01%Share
24CoreCap Advisors, LLC153,024$6.6M0.23%Share
25Concurrent Investment Advisors, LLC149,180$6.5M0.07%Share
26GILL CAPITAL PARTNERS, LLC140,333$6.1M1.84%Share
27McAlister, Sweet & Associates, Inc.123,829$5.4M4.07%Share
28Diligent Investors, LLC120,262$5.2M1.28%Share
29OSAIC HOLDINGS, INC.136,920$5.0M0.01%Share
30BCS Wealth Management114,480$5.0M0.50%Share
31Capital Investment Advisory Services, LLC102,680$4.4M0.31%Share
32Mariner, LLC103,888$4.0M0.00%Share
33Cambridge Investment Research Advisors, Inc.101,276$4.0M0.01%Share
34Atria Investments, Inc104,658$4.0M0.05%Share
35Southland Equity Partners LLC86,264$3.7M0.74%Share
36Bellwether Advisors, LLC84,911$3.7M0.59%Share
37Keating Financial Advisory Services, Inc.83,179$3.6M0.49%Share
38KFG WEALTH MANAGEMENT, LLC82,850$3.6M0.48%Share
39Trek Financial, LLC82,146$3.6M0.21%Share
40Lineweaver Wealth Advisors, LLC74,853$3.2M0.44%Share
41Keystone Wealth Services, LLC74,540$3.2M0.68%Share
42MML INVESTORS SERVICES, LLC80,900$3.0M0.01%Share
43Janney Montgomery Scott LLC78,567$3.0M0.01%Share
44OneDigital Investment Advisors LLC81,323$3.0M0.03%Share
45MAI Capital Management75,099$3.0M0.02%Share
46CAPTRUST FINANCIAL ADVISORS78,773$3.0M0.01%Share
47AE Wealth Management LLC67,844$2.9M0.02%Share
48CRA Financial Services, LLC66,810$2.9M0.38%Share
49FIRST COMMONWEALTH FINANCIAL CORP /PA/65,840$2.8M0.47%Share
50Chris Bulman Inc64,609$2.8M1.24%Share

PAUG Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 2025219$745.2M+114
Q3 2025105$519.0B-72
Q2 2025177$415.5B-7
Q1 2025184$477.5B+16
Q4 2024168$81.1T+40
Q3 2024128$232.1T+12
Q2 2024116$167.3T+6
Q1 2024110$201.7T—

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As of Q4 2025, 50 institutional investors hold PAUG (Innovator U.S. Equity Power Buffer ETF). The largest holder is ALLIANCEBERNSTEIN L.P. with $142.0M in shares. This quarter, 15 institutions opened new positions and 2 closed their positions.

Frequently Asked Questions

How many hedge funds own PAUG?

As of Q4 2025, 50 institutional investors report holding PAUG (Innovator U.S. Equity Power Buffer ETF) in their 13F filings.

Who is the largest institutional holder of PAUG?

The largest institutional holder of PAUG is ALLIANCEBERNSTEIN L.P. with $142.0M in shares.

Is institutional ownership of PAUG increasing or decreasing?

This quarter, 15 institutions opened new positions in PAUG and 2 closed their positions.