Who Owns Innovator Etfs Trust (ZAUG)?Hedge Fund & Institutional Holders

$26.70-0.02 (-0.07%)BATS

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$9.0008384751238e+157T

% of Float Held

—

QoQ Change in Holders

+15 / -3

Price History

$24.03$24.75$25.48$26.20$26.92Sep 24Jun 25Mar 26

ZAUG — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Archer Investment CorpNew Position+314K+$8.4M
Legacy CG, LLCNew Position+281K+$7.5M
TRUIST FINANCIAL CORPNew Position+135K+$3.6M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+126K+$3.0M
Strategic Blueprint, LLCNew Position+65K+$1.7M
AE Wealth Management LLCNew Position+56K+$1.5M
AssuredPartners Investment Advisors, LLCNew Position+48K+$1.3M
Continuum Advisory, LLCNew Position+26K+$706K
Cornerstone Wealth Group, LLCNew Position+23K+$621K
Comprehensive Financial Consultants Institutional, Inc.New Position+22K+$588K
Forthright Family Wealth Advisory LLCNew Position+20K+$534K
Vantage Financial Partners, LLCNew Position+18K+$468K
PTM WEALTH MANAGEMENT, LLCNew Position+17K+$462K
EVOLUTION WEALTH MANAGEMENT INC.New Position+13K+$358K
COFG Advisors, LLCNew Position+13K+$358K

ZAUG — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
HighTower Advisors, LLCDecreased-3K-$9.3B
Kestra Advisory Services, LLCDecreased-1K-$2.9B
Mach-1 Financial Group, LLCClosed Position-77K-$2.0B
Integrity Advisory Solutions, LLCDecreased-306-$2.0B
Cetera Investment AdvisersDecreased-8K-$1.9B
Brookstone Capital ManagementDecreased-5K-$1.5B
OSAIC HOLDINGS, INC.Decreased-426-$1.4B
Farther Finance Advisors, LLCDecreased-15K-$1.3B
Ausdal Financial Partners, Inc.Decreased-189-$1.0B
KFG WEALTH MANAGEMENT, LLCDecreased-299-$977.4M
OLD MISSION CAPITAL LLCDecreased-17K-$777.3M
Advisory Services Network, LLCDecreased-100-$738.3M
AdvisorNet Financial, IncDecreased-412-$724.3M
CITADEL ADVISORS LLCClosed Position-25K-$652.9M
BRASS TAX WEALTH MANAGEMENT, INCClosed Position-22K-$579.9M

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1HighTower Advisors, LLC349,385$9.0M0.01%Share
2Archer Investment Corp313,842$8.4M1.89%Share
3Legacy CG, LLC281,218$7.5M2.10%Share
4CANANDAIGUA NATIONAL BANK & TRUST CO142,234$3.8M0.34%Share
5TRUIST FINANCIAL CORP134,764$3.6M0.00%Share
6COMMONWEALTH EQUITY SERVICES, LLC125,744$3.0M0.00%Share
7Integrity Advisory Solutions, LLC76,504$2.0M0.29%Share
8Kestra Advisory Services, LLC107,914$2.0M0.01%Share
9Strategic Blueprint, LLC65,465$1.7M0.10%Share
10AE Wealth Management LLC56,078$1.5M0.01%Share
11Brookstone Capital Management51,805$1.4M0.02%Share
12AXXCESS WEALTH MANAGEMENT, LLC50,948$1.4M0.01%Share
13AssuredPartners Investment Advisors, LLC48,286$1.3M0.19%Share
14Ausdal Financial Partners, Inc.37,659$1.0M0.05%Share
15RAYMOND JAMES FINANCIAL INC58,279$1.0M0.00%Share
16CENTAURUS FINANCIAL, INC.49,151$1.0M0.05%Share
17Cetera Investment Advisers64,538$1.0M0.00%Share
18KFG WEALTH MANAGEMENT, LLC36,676$979K0.13%Share
19Farther Finance Advisors, LLC35,215$940K0.01%Share
20Lineweaver Wealth Advisors, LLC34,071$910K0.12%Share
21Cypress Wealth Services, LLC29,725$794K0.11%Share
22AdvisorNet Financial, Inc26,989$721K0.04%Share
23Continuum Advisory, LLC26,438$706K0.07%Share
24CENTRAL VALLEY ADVISORS, LLC24,093$643K0.19%Share
25Cornerstone Wealth Group, LLC23,263$621K0.04%Share
26Comprehensive Financial Consultants Institutional, Inc.22,016$588K0.18%Share
27Forthright Family Wealth Advisory LLC20,000$534K0.34%Share
28RETIREMENT INCOME SOLUTIONS, INC18,821$502K0.09%Share
29Vantage Financial Partners, LLC17,542$468K0.10%Share
30PTM WEALTH MANAGEMENT, LLC17,294$462K0.26%Share
31Pinnacle Wealth Management Group, Inc.16,630$444K0.22%Share
32FC Advisory LLC14,767$394K0.11%Share
33COFG Advisors, LLC13,425$358K0.09%Share
34EVOLUTION WEALTH MANAGEMENT INC.13,435$358K0.30%Share
35OLD MISSION CAPITAL LLC12,871$343K0.01%Share
36HARBOUR INVESTMENTS, INC.12,759$340K0.01%Share
37Summit Wealth Partners, LLC12,046$321K0.06%Share
38Mutual Advisors, LLC11,798$315K0.01%Share
39First Heartland Consultants, Inc.11,111$296K0.02%Share
40FSA Advisors, Inc.10,608$283K0.20%Share
41BROWN WEALTH MANAGEMENT, LLC10,281$274K0.07%Share
42Stratos Wealth Advisors, LLC9,709$259K0.01%Share
43FIRST COMMONWEALTH FINANCIAL CORP /PA/9,608$256K0.04%Share
44IMG Wealth Management, Inc.9,286$248K0.16%Share
45Diligent Investors, LLC9,000$240K0.06%Share
46Chicago Partners Investment Group LLC8,518$228K0.01%Share
47Main Street Financial Solutions, LLC8,205$219K0.02%Share
48TopTier Wealth Management, LLC7,945$212K0.14%Share
49Trek Financial, LLC7,873$210K0.01%Share
50Financial Network Wealth Advisors LLC4,740$126K0.13%Share

ZAUG Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 202571$65.6M+27
Q3 202544$41.5B+2
Q2 202542$38.9B-3
Q1 202545$39.3B-1
Q4 202446$5.6T+13
Q3 202433$6.6T—

As of Q4 2025, 50 institutional investors hold ZAUG (Innovator Etfs Trust). The largest holder is HighTower Advisors, LLC with $9.0M in shares. This quarter, 15 institutions opened new positions and 3 closed their positions.

Frequently Asked Questions

How many hedge funds own ZAUG?

As of Q4 2025, 50 institutional investors report holding ZAUG (Innovator Etfs Trust) in their 13F filings.

Who is the largest institutional holder of ZAUG?

The largest institutional holder of ZAUG is HighTower Advisors, LLC with $9.0M in shares.

Is institutional ownership of ZAUG increasing or decreasing?

This quarter, 15 institutions opened new positions in ZAUG and 3 closed their positions.