Who Owns INNOVATOR ETFS TRUST (QFLR)?Hedge Fund & Institutional Holders

$34.22+0.35 (+1.03%)NYSE_ARCA

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$InfinityT

% of Float Held

—

QoQ Change in Holders

+13 / -6

Price History

$26.00$28.30$30.60$32.90$35.20Sep 24Jun 25Mar 26

QFLR — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
COMMONWEALTH EQUITY SERVICES, LLCNew Position+515K+$17.0B
Simplicity Wealth,LLCNew Position+256K+$8.8B
Holos Integrated Wealth LLCNew Position+166K+$5.5B
Snowden Capital Advisors LLCNew Position+133K+$4.0B
WINNOW WEALTH LLCNew Position+97K+$3.4B
Outlook Wealth Advisors, LLCNew Position+97K+$3.3B
Authentikos Wealth Advisory, LLCNew Position+96K+$3.3B
COMPASS CAPITAL CORP /MA/ /ADVNew Position+82K+$2.8B
Worth Financial Advisory Group, LLCNew Position+64K+$2.2B
Triumph Capital ManagementIncreased+60K+$2.2B
Rockefeller Capital Management L.P.New Position+74K+$2.0B
Trek Financial, LLCNew Position+52K+$1.8B
GWN SECURITIES INC.New Position+33K+$1.1B
Whipplewood Advisors, LLCNew Position+32K+$1.1B
Farther Finance Advisors, LLCIncreased+25K+$1.0B

QFLR — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
OSAIC HOLDINGS, INC.Decreased-84K-$3.3B
Davies Financial Advisors, Inc.Decreased-98K-$3.2B
NewEdge Advisors, LLCDecreased-4K-$2.5B
IHT Wealth Management, LLCDecreased-24K-$1.2B
CITADEL ADVISORS LLCClosed Position-30K-$979.7M
SUSQUEHANNA INTERNATIONAL GROUP, LLPClosed Position-26K-$846.5M
Siligmueller & Norvid Wealth Advisors LLCClosed Position-22K-$745.2M
Luminist Capital LLCClosed Position-15K-$497.9M
Sunbelt Securities, Inc.Decreased-11K-$361.1M
Gradient Investments LLCClosed Position-11K-$358.8M
World Investment AdvisorsDecreased-128-$339.5M
Castleview Partners, LLCDecreased-2K-$58.6M
O'SHAUGHNESSY ASSET MANAGEMENT, LLCDecreased-117-$12.7M
BEACON FINANCIAL GROUPClosed Position-27K-$909K
Kestra Advisory Services, LLCDecreased-34K-$709K

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1COMMONWEALTH EQUITY SERVICES, LLC514,610$17.0B22.66%Share
2HFG Wealth Management, LLC409,141$14.0B7.73%Share
3Simplicity Wealth,LLC256,224$8.8B0.52%Share
4Pinnacle Wealth Management Group, Inc.198,332$6.8B3.40%Share
5OSAIC HOLDINGS, INC.189,111$6.0B8.77%Share
6Farther Finance Advisors, LLC167,317$5.7B61.44%Share
7Holos Integrated Wealth LLC166,351$5.5B3.21%Share
8Triumph Capital Management135,484$4.6B1.00%Share
9Snowden Capital Advisors LLC132,722$4.0B0.10%Share
10WINNOW WEALTH LLC96,636$3.4B2.50%Share
11Outlook Wealth Advisors, LLC97,043$3.3B0.75%Share
12Authentikos Wealth Advisory, LLC95,721$3.3B2.17%Share
13Southland Equity Partners LLC91,694$3.1B0.62%Share
14IHT Wealth Management, LLC99,309$3.0B0.07%Share
15COMPASS CAPITAL CORP /MA/ /ADV81,708$2.8B1.09%Share
16Davies Financial Advisors, Inc.64,810$2.2B4.11%Share
17Worth Financial Advisory Group, LLC64,015$2.2B1.06%Share
18Rockefeller Capital Management L.P.74,048$2.0B3.60%Share
19Rothschild Wealth LLC58,964$2.0B0.24%Share
20Trek Financial, LLC51,548$1.8B0.10%Share
21Perennial Investment Advisors, LLC35,725$1.2B0.10%Share
22Signal Advisors Wealth, LLC33,881$1.2B0.09%Share
23GWN SECURITIES INC.33,033$1.1B0.23%Share
24Whipplewood Advisors, LLC32,243$1.1B0.71%Share
25Aptus Capital Advisors, LLC30,835$1.0B7.16%Share
26CCG WEALTH MANAGEMENT, LLC29,157$999.0M0.43%Share
27Mutual Advisors, LLC25,235$865.0M0.02%Share
28IMG Wealth Management, Inc.23,017$789.0M0.50%Share
294J Wealth Management LLC21,910$751.0M0.43%Share
30YARGER WEALTH STRATEGIES, LLC20,135$690.0M0.30%Share
31Gateway Wealth Partners, LLC17,627$604.0M0.07%Share
32Castleview Partners, LLC16,586$568.0M0.28%Share
33Navis Wealth Advisors, LLC15,807$541.0M0.23%Share
34Ifrah Financial Services, Inc.15,246$522.0M0.13%Share
35Sunbelt Securities, Inc.15,040$515.0M0.03%Share
36Financial Futures Ltd Liability Co.14,908$511.0M0.24%Share
37Advisor Resource Council14,830$508.0M0.18%Share
38Stratos Wealth Partners, LTD.14,828$508.0M5.74%Share
39Beacon Financial Advisory LLC13,312$456.0M0.11%Share
40FORONJY FINANCIAL LLC11,543$395.0M0.16%Share
41Impact Partnership Wealth, LLC7,840$268.0M0.03%Share
42Wealthcare Advisory Partners LLC6,724$230.0M4.52%Share
43Capital Investment Advisory Services, LLC6,644$227.0M0.02%Share
44OLD MISSION CAPITAL LLC6,593$226.0M0.01%Share
45Sigma Planning Corp6,551$224.0M0.01%Share
46ATTICUS WEALTH MANAGEMENT, LLC5,865$201.0M0.05%Share
47CoreCap Advisors, LLC4,445$152.0M0.01%Share
48Golden State Wealth Management, LLC3,052$104.0M0.01%Share
49LPL Financial LLC1,278,138$43.0M0.01%Share
50COFG Advisors, LLC772,480$26.5M6.54%Share

QFLR Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 202597$118.3B+51
Q3 202546$108.6B-29
Q2 202575$183.9B+1
Q1 202574$157.9B+17
Q4 202457$1.6T+25
Q3 202432$11.9T+8
Q2 202424$6.5T+8
Q1 202416$239.4T—

As of Q4 2025, 50 institutional investors hold QFLR (INNOVATOR ETFS TRUST). The largest holder is COMMONWEALTH EQUITY SERVICES, LLC with $17.0B in shares. This quarter, 13 institutions opened new positions and 6 closed their positions.

Frequently Asked Questions

How many hedge funds own QFLR?

As of Q4 2025, 50 institutional investors report holding QFLR (INNOVATOR ETFS TRUST) in their 13F filings.

Who is the largest institutional holder of QFLR?

The largest institutional holder of QFLR is COMMONWEALTH EQUITY SERVICES, LLC with $17.0B in shares.

Is institutional ownership of QFLR increasing or decreasing?

This quarter, 13 institutions opened new positions in QFLR and 6 closed their positions.