Who Owns PRPL?
Purple Innovation, Inc. — Institutional Ownership & 13F Holdings
$0.50
+0.01 (+1.51%)
Market Cap
$77.0M
Shares Outstanding
108,634,000
Institutional Holders
84
Total Inst. Value
$57.1M
% of Float Held
—
QoQ Holder Change
+18
Institutional data as of Q1 2025
New Positions
18
Closed Positions
10
Increased
12
Decreased
31
Institutional Ownership Trend
Top 10 Institutional Holders(Q1 2025)
| # | Fund | Value | Shares |
|---|---|---|---|
| 1 | Coliseum Capital Management, LLC | $35.6M | 46,855,291 |
| 2 | BlackRock, Inc. | $3.2M | 4,153,207 |
| 3 | WASATCH ADVISORS LP | $3.0M | 3,986,237 |
| 4 | No Street GP LP | $2.9M | 3,878,970 |
| 5 | FMR LLC | $2.6M | 3,437,926 |
| 6 | VANGUARD GROUP INC | $2.2M | 2,965,484 |
| 7 | GEODE CAPITAL MANAGEMENT, LLC | $1.0M | 1,375,525 |
| 8 | STATE STREET CORP | $927K | 1,222,295 |
| 9 | Dynamic Advisor Solutions LLC | $684K | 901,176 |
| 10 | Invenomic Capital Management LP | $577K | 759,953 |
Biggest Buyers & Sellers This Quarter
Top Buyers
| Fund | Shares Added | Value |
|---|---|---|
| WASATCH ADVISORS LP | +1.2M | $3.0M |
| GEODE CAPITAL MANAGEMENT, LLC | +28K | $1.0M |
| NORTHERN TRUST CORP | +24K | $368K |
| GOLDMAN SACHS GROUP INC | +9K | $181K |
| Nuveen, LLCNew | +228K | $173K |
Top Sellers
| Fund | Shares Removed | Value |
|---|---|---|
| No Street GP LP | -1.0M | $2.9M |
| UBS Group AG | -283K | $49K |
| FMR LLC | -203K | $2.6M |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | -180K | $87K |
| Squarepoint Ops LLC | -163K | $11K |
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Frequently Asked Questions
How many institutional investors hold PRPL?
As of Q1 2025, 84 institutional investors report holding PRPL (Purple Innovation, Inc.) in their 13F filings.
Which hedge fund owns the most PRPL?
The largest institutional holder of PRPL is Coliseum Capital Management, LLC with $35.6M in shares.
Are institutions buying or selling PRPL?
This quarter, 18 institutions opened new positions in PRPL and 10 closed their positions.
What is 13F institutional ownership?
SEC Form 13F is a quarterly report filed by institutional investment managers with over $100M in qualifying assets. It discloses their US equity holdings, providing transparency into what the largest investors are buying and selling.
How often is institutional ownership data updated?
13F filings are due 45 days after each calendar quarter end (May 15, Aug 14, Nov 14, Feb 14). Data is updated on HedgeTrace as new filings are processed.