PRPL

Purple Innovation, Inc.
$0.71-0.01 (-1.57%)Consumer CyclicalNASDAQ

Institutional Holders

50

as of Q4 2025

Total Shares Held

4.685529151166852e+249B

Total Value

$3.2353353315585193e+77T

% of Float

—

Price History

$0.56$0.73$0.91$1.08$1.25Sep 24Jun 25Mar 26

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1Coliseum Capital Management, LLC46,855,291$32.4M2.65%Share
2WASATCH ADVISORS LP5,116,685$3.5M0.02%Share
3VANGUARD GROUP INC2,254,889$1.6M0.00%Share
4Dynamic Advisor Solutions LLC752,200$519K0.02%Share
5Invenomic Capital Management LP625,646$432K0.02%Share
6VANGUARD GROUP INC308,521$213K0.00%Share
7Anson Funds Management LP300,000$207K0.02%Share
8Crumly & Associates Inc.275,613$190K0.04%Share
9Stratos Wealth Partners, LTD.273,161$188K0.00%Share
10Divisadero Street Capital Management, LP138,605$95K0.00%Share
11Shay Capital LLC124,122$85K0.01%Share
12Midwest Financial Group LLC115,000$79K0.03%Share
13Corient Private Wealth LLC103,500$71K0.00%Share
14FIFTH LANE CAPITAL, LP100,000$69K0.05%Share
15B.O.S.S. Retirement Advisors, LLC100,000$69K0.02%Share
16Legacy Wealth Managment, LLC/ID43,620$30K0.01%Share
17GROUP ONE TRADING LLC40,700$28K0.00%Call
18WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC30,480$21K0.00%Share
19VANGUARD GROUP INC30,040$20K0.00%Share
20SHARPEPOINT LLC28,835$19K0.01%Share
21Caprock Group, LLC27,420$18K0.00%Share
22DAVENPORT & Co LLC25,000$17K0.00%Share
23UBS Group AG20,323$14K0.00%Share
24GROUP ONE TRADING LLC16,329$11K0.00%Share
25Virtu Financial LLC13,579$9K0.00%Share
26Cottage Street Advisors LLC14,300$9K0.00%Share
27Seros Financial, LLC10,000$6K0.00%Share
28Sterling Investment Counsel, LLC10,000$6K0.00%Share
29Crewe Advisors LLC8,849$6K0.00%Share
30Kesler, Norman & Wride, LLC10,027$6K0.00%Share
31Leonteq Securities AG774$2K0.00%Share
32Optiver Holding B.V.1,593$1K0.00%Share
33CHARLES SCHWAB INVESTMENT MANAGEMENT INC283,920$00.00%Share
34STATE STREET CORP259,838$00.00%Share
35RENAISSANCE TECHNOLOGIES LLC768,495$00.00%Share
36IFP Advisors, Inc844$00.00%Share
37JANE STREET GROUP, LLC61,690$00.00%Share
38JANE STREET GROUP, LLC7,801$00.00%Share
39JANE STREET GROUP, LLC80,706$00.00%Share
40GOLDMAN SACHS GROUP INC121,915$00.00%Share
41GEODE CAPITAL MANAGEMENT, LLC506,539$00.00%Share
42GEODE CAPITAL MANAGEMENT, LLC118,608$00.00%Share
43ROYAL BANK OF CANADA256$00.00%Share
44ROYAL BANK OF CANADA66$00.00%Share
45ROYAL BANK OF CANADA79$00.00%Share
46BRIDGEWAY CAPITAL MANAGEMENT, LLC75,000$00.00%Share
47TWO SIGMA INVESTMENTS, LP33,112$00.00%Share
48MILLENNIUM MANAGEMENT LLC937,697$00.00%Share
49CITADEL ADVISORS LLC132,842$00.00%Share
50CWM, LLC70$00.00%Share