Who Owns Innovator U.S. Equity Power Buffer ETF (PMAY)?Hedge Fund & Institutional Holders

$39.90+0.17 (+0.42%)Financial ServicesBATS

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$InfinityT

% of Float Held

—

QoQ Change in Holders

+14 / -3

Price History

$33.11$34.83$36.55$38.27$39.99Sep 24Jun 25Mar 26

PMAY — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
COMMONWEALTH EQUITY SERVICES, LLCNew Position+316K+$12.0B
Focus Partners WealthIncreased+287K+$11.0B
Keystone Wealth Services, LLCNew Position+243K+$10.6B
Heck Capital Advisors, LLCNew Position+184K+$7.3B
CoreCap Advisors, LLCNew Position+78K+$3.1B
Chris Bulman IncNew Position+70K+$2.8B
CORRADO ADVISORS, LLCNew Position+67K+$2.6B
YARGER WEALTH STRATEGIES, LLCNew Position+63K+$2.5B
Phoenix Financial Ltd.New Position+54K+$2.0B
MERCER GLOBAL ADVISORS INC /ADVNew Position+64K+$2.0B
Weaver Capital Management LLCNew Position+39K+$1.5B
DHJJ Financial Advisors, Ltd.New Position+38K+$1.5B
Wealthquest CorpNew Position+36K+$1.4B
Valmark Advisers, Inc.New Position+35K+$1.4B
Stratos Wealth Advisors, LLCNew Position+33K+$1.3B

PMAY — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
Arax Advisory PartnersDecreased-455K-$19.4B
Kovitz Investment Group Partners, LLCClosed Position-297K-$11.6B
Cetera Investment AdvisersDecreased-4K-$9.4B
Brookstone Capital ManagementDecreased-3K-$6.2B
JANE STREET GROUP, LLCClosed Position-157K-$6.1B
Beacon Pointe Advisors, LLCDecreased-8K-$5.3B
HighTower Advisors, LLCDecreased-2K-$4.5B
OSAIC HOLDINGS, INC.Decreased-39K-$3.2B
KFG WEALTH MANAGEMENT, LLCDecreased-75K-$2.9B
Pinnacle Wealth Management Group, Inc.Decreased-70K-$2.7B
MAI Capital ManagementDecreased-638-$2.2B
HARBOUR INVESTMENTS, INC.Decreased-41K-$1.9B
Advisory Alpha, LLCDecreased-50-$1.4B
RAYMOND JAMES FINANCIAL INCDecreased-23K-$1.1B
ROYAL BANK OF CANADAClosed Position-26K-$1.0B

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1ALLIANCEBERNSTEIN L.P.3,451,429$136.0B42.95%Share
2OSAIC HOLDINGS, INC.422,438$16.0B23.38%Share
3Focus Partners Wealth365,330$14.0B15.96%Share
4COMMONWEALTH EQUITY SERVICES, LLC315,870$12.0B16.00%Share
5Southland Equity Partners LLC231,633$9.2B1.81%Share
6Heck Capital Advisors, LLC184,096$7.3B0.54%Share
7RAYMOND JAMES FINANCIAL INC185,946$7.0B2.18%Share
8OSAIC HOLDINGS, INC.170,655$6.0B8.77%Share
9RAYMOND JAMES FINANCIAL INC128,255$5.0B1.56%Share
10McAlister, Sweet & Associates, Inc.124,519$4.9B3.74%Share
11ATTICUS WEALTH MANAGEMENT, LLC107,937$4.3B1.06%Share
12WPWealth LLP99,092$3.9B0.61%Share
13ARS Wealth Advisors Group, LLC91,276$3.6B0.33%Share
14Keystone Wealth Services, LLC75,191$3.1B0.66%Share
15CoreCap Advisors, LLC78,201$3.1B0.11%Share
16IFP Advisors, Inc78,675$3.0B0.07%Share
17Chris Bulman Inc69,957$2.8B1.22%Share
18KFG WEALTH MANAGEMENT, LLC68,035$2.7B0.36%Share
19CORRADO ADVISORS, LLC66,681$2.6B1.32%Share
20YARGER WEALTH STRATEGIES, LLC63,344$2.5B1.08%Share
21Phoenix Financial Ltd.54,095$2.0B21.68%Share
22MERCER GLOBAL ADVISORS INC /ADV63,609$2.0B3.05%Share
23OneDigital Investment Advisors LLC68,061$2.0B19.60%Share
24Keystone Wealth Services, LLC42,195$1.8B0.39%Share
25Element Squared LLC45,945$1.8B0.99%Share
26Keystone Wealth Services, LLC37,340$1.7B0.35%Share
27Visionary Wealth Advisors40,348$1.6B0.07%Share
28Keystone Wealth Services, LLC33,217$1.5B0.32%Share
29Weaver Capital Management LLC38,635$1.5B0.32%Share
30DHJJ Financial Advisors, Ltd.37,501$1.5B0.49%Share
31Wealthquest Corp35,645$1.4B0.11%Share
32Valmark Advisers, Inc.34,667$1.4B16.91%Share
33Stratos Wealth Advisors, LLC32,812$1.3B0.06%Share
34Pinnacle Wealth Management Group, Inc.32,185$1.3B0.64%Share
35BCGM Wealth Management, LLC31,982$1.3B0.32%Share
36Forvis Mazars Wealth Advisors, LLC31,855$1.3B23.81%Share
37Weaver Consulting Group31,173$1.2B0.30%Share
38Clear Point Advisors Inc.31,063$1.2B0.95%Share
39OLD MISSION CAPITAL LLC30,276$1.2B0.03%Share
40GILL CAPITAL PARTNERS, LLC29,756$1.2B0.36%Share
41GenTrust, LLC27,762$1.1B0.05%Share
42Allegiance Financial Group Advisory Services LLC26,681$1.1B0.22%Share
43Schulz Wealth, LTD.25,889$1.0B0.66%Share
44CreativeOne Wealth, LLC42,184$1.0B0.02%Share
45BLAIR WILLIAM & CO/IL47,721$1.0B2.68%Share
46Global Assets Advisory, LLC30,014$1.0B0.29%Share
47Spire Wealth Management24,440$967.0M0.03%Share
48Lakeridge Wealth Management LLC23,992$949.0M0.43%Share
49Keystone Wealth Services, LLC23,017$937.0M0.20%Share
50Keystone Wealth Services, LLC17,866$840.0M0.18%Share

PMAY Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 2025181$306.6B+89
Q3 202592$323.9B-73
Q2 2025165$363.9B-1
Q1 2025166$298.9B+15
Q4 2024151$4.2T+43
Q3 2024108$19.3T-2
Q2 2024110$14.0T+15
Q1 202495$535.0T—

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As of Q4 2025, 50 institutional investors hold PMAY (Innovator U.S. Equity Power Buffer ETF). The largest holder is ALLIANCEBERNSTEIN L.P. with $136.0B in shares. This quarter, 14 institutions opened new positions and 3 closed their positions.

Frequently Asked Questions

How many hedge funds own PMAY?

As of Q4 2025, 50 institutional investors report holding PMAY (Innovator U.S. Equity Power Buffer ETF) in their 13F filings.

Who is the largest institutional holder of PMAY?

The largest institutional holder of PMAY is ALLIANCEBERNSTEIN L.P. with $136.0B in shares.

Is institutional ownership of PMAY increasing or decreasing?

This quarter, 14 institutions opened new positions in PMAY and 3 closed their positions.