Who Owns INNOVATOR ETFS TRUST (NAUG)?Hedge Fund & Institutional Holders

$29.26-0.08 (-0.28%)BATS

Institutional Holders

49

as of Q4 2025

Total Institutional Value

$3.5654745730002e+112T

% of Float Held

—

QoQ Change in Holders

+15 / -6

Price History

$23.10$24.81$26.52$28.22$29.93Sep 24May 25Mar 26

NAUG — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Safe Harbor Wealth Advisors, LLCNew Position+254K+$7.5M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+111K+$3.0M
CORRADO ADVISORS, LLCNew Position+67K+$2.0M
Sherry Group, Inc.New Position+40K+$1.2M
TRUIST FINANCIAL CORPNew Position+30K+$874K
AE Wealth Management LLCNew Position+24K+$719K
OLD MISSION CAPITAL LLCNew Position+18K+$530K
Merit Financial Group, LLCNew Position+14K+$424K
Keystone Wealth Services, LLCNew Position+13K+$373K
Trek Financial, LLCNew Position+12K+$357K
DAYMARK WEALTH PARTNERS, LLCNew Position+12K+$350K
WEALTH ENHANCEMENT ADVISORY SERVICES, LLCNew Position+11K+$333K
ALTERNA WEALTH MANAGEMENT, INCNew Position+10K+$286K
Mattson Financial Services, LLCNew Position+9K+$252K
A4 Wealth Advisors LLCNew Position+8K+$232K

NAUG — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
HighTower Advisors, LLCDecreased-1K-$2.1B
SUSQUEHANNA INTERNATIONAL GROUP, LLPDecreased-17K-$1.7B
Luminist Capital LLCClosed Position-47K-$1.4B
Element Squared LLCDecreased-5K-$1.3B
OSAIC HOLDINGS, INC.Decreased-2K-$1.1B
RAYMOND JAMES FINANCIAL INCDecreased-3-$963.0M
SYON CAPITAL LLCClosed Position-25K-$737.5M
WPWealth LLPClosed Position-17K-$493.8M
Brown Financial AdvisorsDecreased-769-$451.6M
Sigma Planning CorpClosed Position-14K-$408.3M
Paladin Wealth, LLCDecreased-549-$337.3M
CALTON & ASSOCIATES, INC.Decreased-200-$234.3M
CITADEL ADVISORS LLCClosed Position-7K-$213.2M
COMMONS CAPITAL, LLCClosed Position-7K-$200.4M
IFP Advisors, IncDecreased-395-$44.4M

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1Gradient Investments LLC1,205,780$35.7M0.57%Share
2Safe Harbor Wealth Advisors, LLC254,259$7.5M7.22%Share
3COMMONWEALTH EQUITY SERVICES, LLC110,522$3.0M0.00%Share
4HighTower Advisors, LLC72,633$2.0M0.00%Share
5Cetera Investment Advisers81,710$2.0M0.00%Share
6CORRADO ADVISORS, LLC66,524$2.0M0.99%Share
7Element Squared LLC40,248$1.2M0.65%Share
8Sherry Group, Inc.39,687$1.2M1.23%Share
9SUSQUEHANNA INTERNATIONAL GROUP, LLP41,275$1.0M0.00%Share
10TRUIST FINANCIAL CORP29,565$874K0.00%Share
11AE Wealth Management LLC24,316$719K0.00%Share
12OLD MISSION CAPITAL LLC17,949$530K0.01%Share
13Brown Financial Advisors14,842$438K0.16%Share
14Merit Financial Group, LLC14,341$424K0.00%Share
15Keystone Wealth Services, LLC13,000$373K0.08%Share
16Tradition Wealth Management, LLC12,318$364K0.03%Share
17Trek Financial, LLC12,077$357K0.02%Share
18DAYMARK WEALTH PARTNERS, LLC11,843$350K0.01%Share
19WEALTH ENHANCEMENT ADVISORY SERVICES, LLC11,230$333K0.00%Share
20Paladin Wealth, LLC11,112$328K0.22%Share
21CWC Advisors, LLC.10,157$300K0.14%Share
22ALTERNA WEALTH MANAGEMENT, INC9,691$286K0.24%Share
23Mattson Financial Services, LLC8,530$252K0.06%Share
24CALTON & ASSOCIATES, INC.7,900$233K0.03%Share
25A4 Wealth Advisors LLC7,853$232K0.20%Share
26Diligent Investors, LLC7,700$227K0.06%Share
27Opus Financial Solutions LLC7,230$213K0.20%Share
28FIRST FOUNDATION ADVISORS6,830$201K0.01%Share
29DHJJ Financial Advisors, Ltd.5,685$168K0.06%Share
30NBC SECURITIES, INC.2,387$70K0.01%Share
31CREATIVE FINANCIAL DESIGNS INC /ADV2,300$68K0.00%Share
32Keating Financial Advisory Services, Inc.620$18K0.00%Share
33CoreCap Advisors, LLC543$16K0.00%Share
34HARBOUR INVESTMENTS, INC.391$11K0.00%Share
35UBS Group AG153$4K0.00%Share
36Capital Investment Advisory Services, LLC47$1K0.00%Share
37MORGAN STANLEY100$00.00%Share
38RAYMOND JAMES FINANCIAL INC15,292$00.00%Share
39OSAIC HOLDINGS, INC.7,155$00.00%Share
40OSAIC HOLDINGS, INC.28,757$00.00%Share
41Cresset Asset Management, LLC7,230$00.00%Share
42MML INVESTORS SERVICES, LLC8,095$00.00%Share
43IFP Advisors, Inc1,138$00.00%Share
44BLAIR WILLIAM & CO/IL9,054$00.00%Share
45Kestra Advisory Services, LLC26,155$00.00%Share
46ENVESTNET ASSET MANAGEMENT INC8,188$00.00%Share
47Cambridge Investment Research Advisors, Inc.11,080$00.00%Share
48Phoenix Financial Ltd.10,490$00.00%Share
49RAYMOND JAMES FINANCIAL INC17,963$00.00%Share

NAUG Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 202547$62.8M+15
Q3 202532$50.5B+11
Q2 202521$9.2B+1
Q1 202520$7.7B-2
Q4 202422$9.2B+5
Q3 202417$1.2T—

As of Q4 2025, 49 institutional investors hold NAUG (INNOVATOR ETFS TRUST). The largest holder is Gradient Investments LLC with $35.7M in shares. This quarter, 15 institutions opened new positions and 6 closed their positions.

Frequently Asked Questions

How many hedge funds own NAUG?

As of Q4 2025, 49 institutional investors report holding NAUG (INNOVATOR ETFS TRUST) in their 13F filings.

Who is the largest institutional holder of NAUG?

The largest institutional holder of NAUG is Gradient Investments LLC with $35.7M in shares.

Is institutional ownership of NAUG increasing or decreasing?

This quarter, 15 institutions opened new positions in NAUG and 6 closed their positions.