Who Owns Amplify Digital Payments ETF (IPAY)?Hedge Fund & Institutional Holders

$43.54-0.10 (-0.23%)Financial ServicesNYSE_ARCA

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$2.712837991700033e+124T

% of Float Held

—

QoQ Change in Holders

+15 / -4

Price History

$43.64$48.24$52.84$57.44$62.04Sep 24Jun 25Mar 26

IPAY — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Biltmore Family Office, LLCNew Position+47K+$2.4M
Northstar Group, Inc.New Position+25K+$1.0M
SOL Capital Management CONew Position+18K+$958K
Prime Capital Investment Advisors, LLCNew Position+15K+$755K
Everhart Financial Group, Inc.New Position+14K+$721K
Wealthfront Advisers LLCNew Position+9K+$461K
NTV ASSET MANAGEMENT LLCNew Position+8K+$416K
United Asset Strategies, Inc.New Position+6K+$328K
EXENCIAL WEALTH ADVISORS, LLCNew Position+6K+$308K
CWM, LLCNew Position+6K+$302K
Chicago Partners Investment Group LLCNew Position+6K+$282K
Keating Financial Advisory Services, Inc.New Position+2K+$85K
Miller Global Investments, LLCNew Position+996+$51K
Union Bancaire Privee, UBP SANew Position+964+$50K
HARBOR INVESTMENT ADVISORY, LLCNew Position+260+$13K

IPAY — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
PNC FINANCIAL SERVICES GROUP, INC.Decreased-53K-$15.7B
LPL Financial LLCDecreased-9K-$3.6B
PRUDENTIAL PLCDecreased-9K-$2.5B
ROYAL BANK OF CANADADecreased-697-$2.2B
OSAIC HOLDINGS, INC.Decreased-825-$1.2B
Cetera Investment AdvisersDecreased-559-$866.6M
CITADEL ADVISORS LLCClosed Position-12K-$700.4M
Focus Partners WealthDecreased-2K-$700.0M
MORGAN STANLEYDecreased-202-$295.2M
FLAGSHIP HARBOR ADVISORS, LLCDecreased-78-$290.0M
CITIGROUP INCDecreased-204-$210.4M
Concorde Asset Management, LLCClosed Position-4K-$207.6M
Bank of New HampshireClosed Position-1K-$63.4M
Advisory Services Network, LLCClosed Position-739-$42.2M
NATIONAL BANK OF CANADA /FI/Decreased-25-$41.4M

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1Prairie Wealth Advisors, Inc.0$271.3M0.12%Share
2SAVA PENZISKO DRUSHTVO A.D. SKOPJE153,569$8.0M2.58%Share
3PNC FINANCIAL SERVICES GROUP, INC.148,325$7.0M0.00%Share
4Financial Engines Advisors L.L.C.62,912$3.3M0.01%Share
5Biltmore Family Office, LLC46,831$2.4M0.34%Share
6SUSQUEHANNA INTERNATIONAL GROUP, LLP52,781$2.0M0.00%Share
7LPL Financial LLC54,174$2.0M0.00%Share
8GTS SECURITIES LLC40,292$2.0M0.07%Share
9ROYAL BANK OF CANADA35,404$1.0M0.00%Share
10Northstar Group, Inc.25,206$1.0M0.14%Share
11JANE STREET GROUP, LLC29,671$1.0M0.00%Share
12PNC FINANCIAL SERVICES GROUP, INC.36,462$1.0M0.00%Share
13PNC FINANCIAL SERVICES GROUP, INC.36,462$1.0M0.00%Share
14PRUDENTIAL PLC34,710$1.0M0.01%Share
15BANK OF MONTREAL /CAN/24,033$1.0M0.00%Share
16SOL Capital Management CO18,417$958K0.09%Share
17Prime Capital Investment Advisors, LLC14,512$755K0.01%Share
18Everhart Financial Group, Inc.13,870$721K0.07%Share
19Wealthfront Advisers LLC8,875$461K0.00%Share
20NTV ASSET MANAGEMENT LLC8,011$416K0.04%Share
21United Asset Strategies, Inc.6,308$328K0.03%Share
22FLAGSHIP HARBOR ADVISORS, LLC6,129$318K0.02%Share
23EXENCIAL WEALTH ADVISORS, LLC5,921$308K0.01%Share
24CWM, LLC5,801$302K0.00%Share
25Chicago Partners Investment Group LLC5,500$282K0.01%Share
26Corient Private Wealth LLC4,846$252K0.00%Share
27Diligent Investors, LLC4,214$219K0.05%Share
28Bank OZK4,014$208K0.07%Share
29Keating Financial Advisory Services, Inc.1,634$85K0.01%Share
30Bank OZK1,513$78K0.03%Share
31Miller Global Investments, LLC996$51K0.05%Share
32Union Bancaire Privee, UBP SA964$50K0.00%Share
33COMERICA BANK800$41K0.00%Share
34MGB Wealth Management, LLC600$31K0.01%Share
35Allworth Financial LP289$15K0.00%Share
36HARBOR INVESTMENT ADVISORY, LLC260$13K0.00%Share
37VALLEY NATIONAL ADVISERS INC236$12K0.00%Share
38Hyposwiss Advisors SA250$12K0.01%Share
39Capital Investment Advisory Services, LLC240$12K0.00%Share
40Winch Advisory Services, LLC163$8K0.00%Share
41NBC SECURITIES, INC.170$8K0.00%Share
42Blue Trust, Inc.100$5K0.00%Share
43Silicon Valley Capital Partners104$5K0.00%Share
44Garton & Associates Financial Advisors LLC81$4K0.00%Share
45United Financial Planning Group LLC83$4K0.00%Share
46Darwin Wealth Management, LLC68$3K0.00%Share
47Tidemark, LLC73$3K0.00%Share
48Elevated Capital Advisors, LLC45$2K0.00%Share
49ASSETMARK, INC40$2K0.00%Share
50AE Wealth Management LLC33$1K0.00%Share

IPAY Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 202579$311.0M+21
Q3 202558$49.6B-19
Q2 202577$57.6B-11
Q1 202588$51.1B+17
Q4 202471$812.2B+17
Q3 202454$12.9T+2
Q2 202452$17.2T+0
Q1 202452$13.5T—

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As of Q4 2025, 50 institutional investors hold IPAY (Amplify Digital Payments ETF). The largest holder is Prairie Wealth Advisors, Inc. with $271.3M in shares. This quarter, 15 institutions opened new positions and 4 closed their positions.

Frequently Asked Questions

How many hedge funds own IPAY?

As of Q4 2025, 50 institutional investors report holding IPAY (Amplify Digital Payments ETF) in their 13F filings.

Who is the largest institutional holder of IPAY?

The largest institutional holder of IPAY is Prairie Wealth Advisors, Inc. with $271.3M in shares.

Is institutional ownership of IPAY increasing or decreasing?

This quarter, 15 institutions opened new positions in IPAY and 4 closed their positions.