NICOLET ADVISORY SERVICES, LLC Q4 2024 Filing

Filed February 12, 2025

Portfolio Value

$1.1T

Holdings

380

Report Date

Q4 2024

Filing Type

13F-HR

All Holdings (380 positions)

#StockSharesValue% PortfolioType
1
SPYVSPDR SER TR
3,032,163$152.9B14.04%
2
SPYGSPDR SER TR
1,496,457$131.0B12.03%
3
ITOTISHARES TR
291,094$37.1B3.41%
4
AAPLAPPLE INC
155,407$36.8B3.38%
5
VTEBVANGUARD MUN BD FDS
538,402$26.8B2.46%
6
VEAVANGUARD TAX-MANAGED FDS
542,740$25.8B2.37%
7
BRK/BBERKSHIRE HATHAWAY INC DEL
57,717$25.5B2.35%
8
AVEMAMERICAN CENTY ETF TR
434,232$25.0B2.30%
9
VOVANGUARD INDEX FDS
94,641$24.9B2.28%
10
FBNDFIDELITY MERRIMACK STR TR
548,449$24.4B2.24%
11
PGPROCTER AND GAMBLE CO
130,303$20.7B1.90%
12
BNDVANGUARD BD INDEX FDS
278,296$19.8B1.82%
13
MSFTMICROSOFT CORP
47,071$19.7B1.81%
14
UITBVICTORY PORTFOLIOS II
352,656$16.0B1.47%
15
JPMJPMORGAN CHASE & CO.
65,307$15.7B1.44%
16
TLHISHARES TR
153,087$15.0B1.37%
17
VOOVANGUARD INDEX FDS
27,275$14.6B1.34%
18
JPMJPMORGAN CHASE FINL CO LLC
481,624$14.5B1.33%
19
NVDANVIDIA CORPORATION
90,609$12.3B1.13%
20
AVREAMERICAN CENTY ETF TR
288,392$11.7B1.08%
21
WECWEC ENERGY GROUP INC
123,560$11.5B1.06%
22
AMZNAMAZON COM INC
52,523$11.5B1.06%
23
MUBISHARES TR
107,849$11.4B1.05%
24
IVVISHARES TR
18,092$10.6B0.97%
25
YLDPRINCIPAL EXCHANGE TRADED FD
542,704$10.4B0.96%
26
VBVANGUARD INDEX FDS
43,388$10.3B0.95%
27
AMLPALPS ETF TR
202,693$10.0B0.92%
28
VGSHVANGUARD SCOTTSDALE FDS
165,149$9.6B0.88%
29
GOOGLALPHABET INC
42,035$8.1B0.74%
30
VTVVANGUARD INDEX FDS
48,086$8.1B0.74%
31
VUGVANGUARD INDEX FDS
18,489$7.5B0.69%
32
HDHOME DEPOT INC
19,004$7.4B0.68%
33
SPYSPDR S&P 500 ETF TR
12,528$7.3B0.67%
34
SUBISHARES TR
65,243$6.9B0.63%
35
BFCBANK FIRST CORP
72,699$6.8B0.63%
36
PEPPEPSICO INC
41,001$5.8B0.54%
37
METAMETA PLATFORMS INC
9,018$5.6B0.51%
38
KOCOCA COLA CO
89,560$5.5B0.50%
39
WMTWALMART INC
46,072$4.3B0.39%
40
IGFISHARES TR
79,712$4.2B0.38%
41
DFACDIMENSIONAL ETF TRUST
118,009$4.1B0.37%
42
GOOGALPHABET INC
20,289$3.9B0.36%
43
GUNRFLEXSHARES TR
105,642$3.9B0.36%
44
OSKOSHKOSH CORP
42,230$3.8B0.35%
45
ABTABBOTT LABS
33,004$3.7B0.34%
46
ETNEATON CORP PLC
10,798$3.7B0.34%
47
XOMEXXON MOBIL CORP
34,480$3.7B0.34%
48
UNHUNITEDHEALTH GROUP INC
6,350$3.3B0.30%
49
COSTCOSTCO WHSL CORP NEW
3,522$3.3B0.30%
50
TSLATESLA INC
8,274$3.3B0.30%
51
TJXTJX COS INC NEW
25,880$3.1B0.29%
52
LLYELI LILLY & CO
3,287$2.6B0.24%
53
SPDWSPDR INDEX SHS FDS
76,609$2.6B0.24%
54
MDYSPDR S&P MIDCAP 400 ETF TR
4,515$2.6B0.23%
55
ORCLORACLE CORP
16,501$2.5B0.23%
56
HONHONEYWELL INTL INC
10,851$2.4B0.22%
57
VGITVANGUARD SCOTTSDALE FDS
41,159$2.4B0.22%
58
WFCWELLS FARGO CO NEW
33,099$2.3B0.21%
59
ASBASSOCIATED BANC CORP
98,368$2.3B0.21%
60
AVGOBROADCOM INC
9,989$2.2B0.21%
61
VIGVANGUARD SPECIALIZED FUNDS
11,522$2.2B0.20%
62
MCDMCDONALDS CORP
7,724$2.2B0.20%
63
MAMASTERCARD INCORPORATED
4,299$2.2B0.20%
64
SPMDSPDR SER TR
37,343$2.0B0.19%
65
ABBVABBVIE INC
11,486$2.0B0.18%
66
BXBLACKSTONE INC
11,997$2.0B0.18%
67
SPSMSPDR SER TR
41,583$1.8B0.17%
68
VVISA INC
5,669$1.7B0.16%
69
BABOEING CO
10,081$1.7B0.16%
70
CRMSALESFORCE INC
5,452$1.7B0.16%
71
SPTMSPDR SER TR
24,416$1.7B0.16%
72
TRVTRAVELERS COMPANIES INC
7,343$1.7B0.16%
73
IBMINTERNATIONAL BUSINESS MACHS
7,766$1.7B0.16%
74
DISDISNEY WALT CO
15,406$1.7B0.15%
75
CVXCHEVRON CORP NEW
10,800$1.7B0.15%
76
4I1PHILIP MORRIS INTL INC
13,530$1.6B0.15%
77
IWFISHARES TR
3,930$1.6B0.14%
78
JNJJOHNSON & JOHNSON
11,008$1.6B0.14%
79
SCHWSCHWAB CHARLES CORP
21,174$1.5B0.14%
80
SCZISHARES TR
24,520$1.5B0.13%
81
BACBANK AMERICA CORP
31,984$1.4B0.13%
82
BBAGJ P MORGAN EXCHANGE TRADED F
31,942$1.4B0.13%
83
MRKMERCK & CO INC
14,218$1.4B0.13%
84
IWBISHARES TR
4,341$1.4B0.13%
85
FISVFISERV INC
6,900$1.4B0.13%
86
AXONAXON ENTERPRISE INC
2,416$1.4B0.13%
87
CATCATERPILLAR INC
3,867$1.4B0.12%
88
VOTVANGUARD INDEX FDS
5,273$1.4B0.12%
89
MGKVANGUARD WORLD FD
3,840$1.3B0.12%
90
DEDEERE & CO
3,175$1.3B0.12%
91
MASMASCO CORP
17,955$1.3B0.12%
92
CSCOCISCO SYS INC
21,731$1.3B0.12%
93
NFLXNETFLIX INC
1,468$1.2B0.11%
94
VTIVANGUARD INDEX FDS
4,237$1.2B0.11%
95
ADIANALOG DEVICES INC
5,524$1.2B0.11%
96
IGEISHARES TR
26,525$1.2B0.11%
97
PGRPROGRESSIVE CORP
4,913$1.2B0.11%
98
NEENEXTERA ENERGY INC
17,138$1.2B0.11%
99
MUMICRON TECHNOLOGY INC
11,621$1.2B0.11%
100
IWDISHARES TR
6,270$1.2B0.11%
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