BOYAR ASSET MANAGEMENT INC.

CIK: 0001218254SEC EDGAR →

Portfolio Value

$157.7B

Holdings

75

As of

Q4 2025

New Positions

2

Closed Positions

4

Portfolio Value History

Top 10 Holdings

RankStockSharesValue% of Portfolio
1

MICROSOFT CORP

40,758$19.7B
12.50%
2

JPMORGAN CHASE & CO.

46,660$15.0B
9.53%
3

AMERIPRISE FINL INC

19,068$9.3B
5.93%
4

HOME DEPOT INC

24,572$8.5B
5.36%
5

BANK AMERICA CORP

142,566$7.8B
4.97%
6

UBER TECHNOLOGIES INC

88,262$7.2B
4.57%
7

BANK NEW YORK MELLON CORP

48,432$5.6B
3.56%
8

MADISON SQUARE GRDN SPRT COR

20,918$5.4B
3.43%
9

CISCO SYS INC

53,615$4.1B
2.62%
10

ALPHABET INC

11,306$3.5B
2.24%

Quarterly Changes

Top Buys

UNFNEW
$1.8B
$738.0M
COONEW
$660.0M
MRK↑ Increased
$229.0M
L↑ Increased
$110.0M

Top Sells

MSFT↓ Decreased
$1.8B
HD↓ Decreased
$1.6B
UBER↓ Decreased
$1.5B
GOOGL↓ Decreased
$735.0M
SPHR↓ Decreased
$728.4M

New Positions (3)

$1.8B · 9K shares
$738.0M · 8K shares
$660.0M · 8K shares

Closed Positions (5)

$306.1M · 19K shares
$286.9M · 4K shares
$223.1M · 1K shares
$211.0M · 32K shares
$87.6M · 17K shares

Sector Breakdown

Sector# HoldingsValue%
Technology12$38.4B24.3%
Financial Services12$34.5B21.9%
Communication Services12$25.6B16.3%
Consumer Cyclical8$16.6B10.6%
Unknown8$15.6B9.9%
Healthcare9$11.2B7.1%
Consumer Defensive5$6.8B4.3%
Industrials6$6.1B3.9%
Basic Materials1$1.7B1.1%
Real Estate1$835.0M0.5%
Utilities1$241.0M0.2%