First Heartland Consultants, Inc. Q4 2020 Filing

Filed January 29, 2021

Portfolio Value

$601.5B

Holdings

341

Report Date

Q4 2020

Filing Type

13F-HR

All Holdings (341 positions)

#	Stock	Shares	Value	% Portfolio
1	NDQINVESCO QQQ TR	73,636	$23.1B	3.84%
2	FLVAMERICAN CENTY ETF TR	412,126	$22.4B	3.72%
3	SPTLSPDR SERIES TRUST	486,653	$22.0B	3.65%
4	SPYMSPDR SERIES TRUST	477,517	$21.0B	3.49%
5	XMMOINVESCO EXCHANGE TRADED FD T	243,770	$19.1B	3.17%
6	FDGAMERICAN CENTY ETF TR	239,159	$17.8B	2.96%
7	FTCSFIRST TR EXCHANGE TRADED FD	242,549	$16.4B	2.72%
8	AAPLAPPLE INC	113,222	$15.0B	2.50%
9	XSOEWISDOMTREE TR	357,919	$14.2B	2.36%
10	FIXDFIRST TR EXCHNG TRADED FD VI	255,550	$14.0B	2.33%
11	SPHQINVESCO EXCHANGE TRADED FD T	323,667	$13.6B	2.27%
12	FNYFIRST TR EXCHANGE-TRADED ALP	179,141	$11.7B	1.95%
13	SPYGSPDR SERIES TRUST	196,272	$10.9B	1.80%
14	SPIBSPDR SER TR	249,315	$9.3B	1.54%
15	FVDFIRST TR VALUE LINE DIVID IN	259,242	$9.1B	1.51%
16	AMZNAMAZON COM INC	2,788	$9.1B	1.51%
17	BONDPIMCO ETF TR	77,542	$8.8B	1.46%
18	CXSEWISDOMTREE TR	121,501	$8.0B	1.33%
19	FMBFIRST TR EXCHANGE TRADED FD I	135,895	$7.7B	1.28%
20	BNDVANGUARD BD INDEX FD INC	85,546	$7.5B	1.25%
21	FDNFIRST TR EXCHANGE TRADED FD	33,791	$7.2B	1.19%
22	VUGVANGUARD INDEX FDS	28,271	$7.2B	1.19%
23	VEAVANGUARD TAX MANAGED INTL FD	143,291	$6.8B	1.12%
24	LMBSFIRST TR EXCHANGE TRADED FD	108,013	$5.6B	0.92%
25	FXLFIRST TR EXCHANGE TRADED FD	49,380	$5.5B	0.92%
26	QWLDSPDR INDEX SHS FDS	59,450	$5.5B	0.91%
27	RSPMINVESCO EXCHANGE TRADED FD T	37,351	$5.2B	0.87%
28	BNDXVANGUARD CHARLOTTE DDS	87,570	$5.1B	0.85%
29	VTVVANGUARD INDEX FDS	42,914	$5.1B	0.85%
30	BSVVANGUARD BD INDEX FD INC	58,841	$4.9B	0.81%
31	GTOINVESCO ACTIVELY MANAGD ETF	82,805	$4.8B	0.79%
32	ONEQFIDELITY COMWLTH TR	8,906	$4.5B	0.74%
33	IVWISHARES	69,266	$4.4B	0.73%
34	IVVISHARES	11,694	$4.4B	0.73%
35	ITOTISHARES TR	50,809	$4.4B	0.73%
36	FAIFIRST TR EXCHANGE TRADED FD	107,037	$4.3B	0.72%
37	SPYSPDR S&P 500 ETF TR	11,532	$4.3B	0.72%
38	BRK/BBERKSHIRE HATHAWAY INC DEL	18,378	$4.3B	0.71%
39	SPTSSPDR SER TR	136,434	$4.2B	0.70%
40	VIGVANGUARD SPECIALIZED PORTFOL	27,744	$3.9B	0.65%
41	USMVISHARES TR	57,148	$3.9B	0.64%
42	XFEBFIRST TR EXCHANGE-TRADED FD	169,802	$3.4B	0.57%
43	IJKISHARES	47,447	$3.4B	0.57%
44	SLYGSPDR SERIES TRUST	44,246	$3.4B	0.56%
45	FBTFIRST TR EXCHANGE TRADED FD	20,031	$3.4B	0.56%
46	IVEISHARES	23,821	$3.0B	0.51%
47	BABAALIBABA GROUP HLDG LTD	12,629	$2.9B	0.49%
48	EPDENTERPRISE PROD PARTNERS L	147,863	$2.9B	0.48%
49	MSFTMICROSOFT CORP	12,662	$2.8B	0.47%
50	BLVVANGUARD BD INDEX FD INC	25,379	$2.8B	0.46%
51	SPIPSPDR SER TR	86,278	$2.7B	0.45%
52	IUSGISHARES TR	30,196	$2.7B	0.45%
53	BIVVANGUARD BD INDEX FD INC	27,665	$2.6B	0.43%
54	VMBSVANGUARD SCOTTSDALE FDS	46,133	$2.5B	0.41%
55	VOOVANGUARD INDEX FDS	7,133	$2.5B	0.41%
56	HYLSFIRST TR EXCHANGE TRADED FD	47,707	$2.3B	0.39%
57	FTSLFIRST TR EXCHANGE TRADED FD	48,438	$2.3B	0.38%
58	VWOVANGUARD INTL EQUITY INDEX F	45,840	$2.3B	0.38%
59	VBVANGUARD INDEX FDS	11,796	$2.3B	0.38%
60	SKYYFIRST TR EXCHANGE TRADED FD	24,092	$2.3B	0.38%
61	ONLNPROSHARES TR	29,680	$2.3B	0.37%
62	IWVISHARES	10,038	$2.2B	0.37%
63	DONSPDR DOW JONES INDL AVRG ETF	7,300	$2.2B	0.37%
64	RSPSINVESCO EXCHANGE TRADED FD T	14,645	$2.2B	0.37%
65	VTIVANGUARD INDEX FDS	10,463	$2.0B	0.34%
66	REGLPROSHARES TR	32,002	$2.0B	0.33%
67	IYY*ISHARES TR	21,320	$2.0B	0.33%
68	SJBPROSHARES TR	104,417	$1.9B	0.32%
69	QHYWISDOMTREE TR	36,282	$1.9B	0.32%
70	TSLATESLA INC	2,699	$1.9B	0.32%
71	ABBVABBVIE INC	17,496	$1.9B	0.31%
72	AGGISHARES	15,570	$1.8B	0.31%
73	EUSAISHARES	25,427	$1.8B	0.31%
74	NVDANVIDIA CORP	3,347	$1.7B	0.29%
75	RDVYFIRST TR EXCHANGE TRADED FD	41,811	$1.7B	0.28%
76	IYLDISHARES TR	67,486	$1.6B	0.27%
77	VGTVANGUARD WORLD FDS	4,551	$1.6B	0.27%
78	XMLVINVESCO EXCHANGE TRADED FD TR	33,193	$1.6B	0.27%
79	MDYGSPDR SERIES TRUST	22,328	$1.5B	0.26%
80	SPTMSPDR SERIES TRUST	33,422	$1.5B	0.26%
81	SPMDSPDR SER TR	37,282	$1.5B	0.25%
82	VVISA INC	6,879	$1.5B	0.25%
83	DFEBFIRST TR EXCHNG TRADED FD VI	46,074	$1.5B	0.25%
84	MOALTRIA GROUP INC	36,352	$1.5B	0.25%
85	FXDFIRST TR EXCHANGE TRADED FD	29,180	$1.5B	0.25%
86	IJRISHARES	15,511	$1.4B	0.24%
87	TAT&T INC	48,807	$1.4B	0.23%
88	RSPINVESCO EXCHANGE TRADED FD T	10,841	$1.4B	0.23%
89	DISDISNEY WALT CO	7,417	$1.3B	0.22%
90	LQDISHARES	9,494	$1.3B	0.22%
91	FXHFIRST TR EXCHANGE TRADED FD	12,130	$1.3B	0.22%
92	BACVERIZON COMMUNICATIONS INC	22,178	$1.3B	0.22%
93	DGROISHARES TR	28,352	$1.3B	0.21%
94	FTSMFIRST TR EXCHANGE TRADED FD	20,393	$1.2B	0.20%
95	BABOEING CO	5,686	$1.2B	0.20%
96	WMTWAL-MART STORES INC	8,123	$1.2B	0.19%
97	PGPROCTER & GAMBLE CO	8,188	$1.1B	0.19%
98	AQLTISHARES TR	41,145	$1.1B	0.19%
99	HDHOME DEPOT INC	3,917	$1.0B	0.17%
100	IYMISHARES TR	9,057	$1.0B	0.17%

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