First Heartland Consultants, Inc. Q3 2020 Filing

Filed October 21, 2020

Portfolio Value

$527.5B

Holdings

297

Report Date

Q3 2020

Filing Type

13F-HR

All Holdings (297 positions)

#	Stock	Shares	Value	% Portfolio
1	SPYGSPDR SERIES TRUST	613,508	$30.7B	5.83%
2	NDQINVESCO QQQ TR	72,782	$20.2B	3.83%
3	FTCSFIRST TR EXCHANGE TRADED FD	250,582	$15.9B	3.01%
4	XMMOINVESCO EXCHANGE TRADED FD T	228,716	$15.1B	2.87%
5	SPTLSPDR SERIES TRUST	317,556	$14.8B	2.81%
6	RWLINVESCO EXCHANGE TRADED FD TR	271,069	$14.6B	2.77%
7	FDGAMERICAN CENTY ETF TR	208,750	$13.5B	2.56%
8	AAPLAPPLE INC	116,352	$13.5B	2.55%
9	FIXDFIRST TR EXCHNG TRADED FD VI	238,085	$13.1B	2.48%
10	SPYMSPDR SERIES TRUST	332,029	$13.1B	2.48%
11	XSOEWISDOMTREE TR	298,544	$10.1B	1.91%
12	BONDPIMCO ETF TR	76,926	$8.6B	1.64%
13	SPHQINVESCO EXCHANGE TRADED FD T	221,294	$8.6B	1.62%
14	SPIPSPDR SER TR	276,250	$8.5B	1.62%
15	AMZNAMAZON COM INC	2,703	$8.5B	1.61%
16	SPIBSPDR SER TR	207,525	$7.6B	1.45%
17	FTSMFIRST TR EXCHANGE TRADED FD	127,085	$7.6B	1.45%
18	SMMUPIMCO ETF TR	147,580	$7.6B	1.43%
19	FVDFIRST TR VALUE LINE DIVID IN	237,244	$7.5B	1.41%
20	FMBFIRST TR EXCHANGE TRADED FD I	128,785	$7.2B	1.36%
21	FNYFIRST TR EXCHANGE-TRADED ALP	128	$6.8B	1.30%
22	VUGVANGUARD INDEX FDS	28,068	$6.4B	1.21%
23	FDNFIRST TR EXCHANGE TRADED FD	33,676	$6.3B	1.20%
24	ONEQFIDELITY COMWLTH TR	13,705	$5.9B	1.13%
25	VEAVANGUARD TAX MANAGED INTL FD	143,496	$5.9B	1.11%
26	LMBSFIRST TR EXCHANGE TRADED FD	113,151	$5.8B	1.11%
27	SPTSSPDR SER TR	182,938	$5.6B	1.06%
28	JNKSPDR SER TR	51,992	$5.4B	1.03%
29	QWLDSPDR INDEX SHS FDS	62,049	$5.2B	0.98%
30	FXLFIRST TR EXCHANGE TRADED FD	55,762	$5.1B	0.96%
31	BNDXVANGUARD CHARLOTTE DDS	83,533	$4.9B	0.92%
32	IVVISHARES	14,245	$4.8B	0.91%
33	BSVVANGUARD BD INDEX FD INC	56,076	$4.7B	0.88%
34	VTVVANGUARD INDEX FDS	42,669	$4.5B	0.85%
35	IVWISHARES	18,768	$4.3B	0.82%
36	SPYSPDR S&P 500 ETF TR	12,338	$4.1B	0.78%
37	BRK/BBERKSHIRE HATHAWAY INC DEL	18,499	$3.9B	0.75%
38	FAIFIRST TR EXCHANGE TRADED FD	107,523	$3.7B	0.70%
39	ITOTISHARES TR	47,678	$3.6B	0.68%
40	VIGVANGUARD SPECIALIZED PORTFOL	27,901	$3.6B	0.68%
41	USMVISHARES TR	53,621	$3.4B	0.65%
42	XFEBFIRST TR EXCHANGE-TRADED FD	174,137	$3.3B	0.63%
43	FBTFIRST TR EXCHANGE TRADED FD	18,607	$2.9B	0.55%
44	IJKISHARES	11,992	$2.9B	0.54%
45	IVEISHARES	23,961	$2.7B	0.51%
46	SLYGSPDR SERIES TRUST	45,084	$2.7B	0.50%
47	MSFTMICROSOFT CORP	12,613	$2.7B	0.50%
48	BLVVANGUARD BD INDEX FD INC	23,544	$2.6B	0.50%
49	ONLNPROSHARES TR	41,398	$2.6B	0.49%
50	RSPSINVESCO EXCHANGE TRADED FD T	18,038	$2.6B	0.49%
51	FTSLFIRST TR EXCHANGE TRADED FD	55,183	$2.5B	0.48%
52	BNDVANGUARD BD INDEX FD INC	28,738	$2.5B	0.48%
53	BIVVANGUARD BD INDEX FD INC	26,493	$2.5B	0.47%
54	VMBSVANGUARD SCOTTSDALE FDS	44,156	$2.4B	0.45%
55	RSPMINVESCO EXCHANGE TRADED FD T	19,778	$2.3B	0.44%
56	HYLSFIRST TR EXCHANGE TRADED FD	47,710	$2.3B	0.43%
57	EPDENTERPRISE PROD PARTNERS L	138,526	$2.2B	0.41%
58	IUSGISHARES TR	26,251	$2.1B	0.40%
59	AGGISHARES	17,737	$2.1B	0.40%
60	SJBPROSHARES TR	104,523	$2.1B	0.39%
61	BABAALIBABA GROUP HLDG LTD	6,917	$2.0B	0.39%
62	VOOVANGUARD INDEX FDS	6,608	$2.0B	0.39%
63	QHYWISDOMTREE TR	40,297	$2.0B	0.38%
64	VTIVANGUARD INDEX FDS	11,703	$2.0B	0.38%
65	NVDANVIDIA CORP	3,662	$2.0B	0.38%
66	VWOVANGUARD INTL EQUITY INDEX F	44,858	$1.9B	0.37%
67	SKYYFIRST TR EXCHANGE TRADED FD	24,249	$1.9B	0.36%
68	VBVANGUARD INDEX FDS	11,906	$1.8B	0.35%
69	IWVISHARES	8,527	$1.7B	0.32%
70	DONSPDR DOW JONES INDL AVRG ETF	5,894	$1.6B	0.31%
71	DFEBFIRST TR EXCHNG TRADED FD VI	52,489	$1.6B	0.31%
72	IYLDISHARES TR	68,975	$1.6B	0.29%
73	SPTMSPDR SERIES TRUST	37,673	$1.5B	0.29%
74	XMLVINVESCO EXCHANGE TRADED FD TR	36,050	$1.5B	0.28%
75	IYY*ISHARES TR	8,968	$1.5B	0.28%
76	VVISA INC	7,283	$1.5B	0.28%
77	MOALTRIA GROUP INC	33,403	$1.3B	0.24%
78	TAT&T INC	44,861	$1.3B	0.24%
79	EUSAISHARES	20,790	$1.3B	0.24%
80	IJRISHARES	18,067	$1.3B	0.24%
81	WMTWAL-MART STORES INC	8,989	$1.3B	0.24%
82	VGTVANGUARD WORLD FDS	3,953	$1.2B	0.23%
83	BACVERIZON	19,917	$1.2B	0.22%
84	HDHOME DEPOT INC	4,218	$1.2B	0.22%
85	MDYGSPDR SERIES TRUST	20,306	$1.2B	0.22%
86	RWMPROSHARES TR	33,769	$1.1B	0.22%
87	PGPROCTER & GAMBLE CO	8,159	$1.1B	0.21%
88	AQLTISHARES TR	40,288	$1.1B	0.21%
89	DGROISHARES TR	28,260	$1.1B	0.21%
90	TSLATESLA INC	2,618	$1.1B	0.21%
91	ABBVABBVIE INC	12,338	$1.1B	0.20%
92	VXFVANGUARD INDEX FDS	7,359	$955.0M	0.18%
93	IUSVISHARES TR	17,388	$944.0M	0.18%
94	TPHDTIMOTHY PLAN	40,498	$928.0M	0.18%
95	RDVYFIRST TR EXCHANGE TRADED FD	27,927	$914.0M	0.17%
96	LQDISHARES	6,683	$900.0M	0.17%
97	JNJJOHNSON & JOHNSON	5,918	$881.0M	0.17%
98	MTUMISHARES TR	5,953	$877.0M	0.17%
99	WQTMWISDOMTREE TR	34,392	$864.0M	0.16%
100	BABOEING CO	5,081	$840.0M	0.16%

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