First Heartland Consultants, Inc. Q1 2021 Filing

Filed May 17, 2021

Portfolio Value

$629.3B

Holdings

386

Report Date

Q1 2021

Filing Type

13F-HR

All Holdings (386 positions)

#	Stock	Shares	Value	% Portfolio
1	FLVAMERICAN CENTY ETF TR	425,171	$24.6B	3.92%
2	FTCSFIRST TR EXCHANGE TRADED FD	257,859	$18.3B	2.90%
3	XSOEWISDOMTREE TR	432,103	$17.6B	2.79%
4	XMMOINVESCO EXCHANGE TRADED FD T	167,614	$14.0B	2.23%
5	AAPLAPPLE INC	114,221	$14.0B	2.22%
6	SPTSSPDR SER TR	429,440	$13.2B	2.09%
7	FIXDFIRST TR EXCHNG TRADED FD VI	242,848	$12.8B	2.04%
8	AMZNAMAZON COM INC	3,292	$10.2B	1.62%
9	NDQINVESCO QQQ TR	31,364	$10.0B	1.59%
10	FVDFIRST TR VALUE LINE DIVID IN	243	$9.2B	1.46%
11	CXSEWISDOMTREE TR	139,017	$9.1B	1.44%
12	FDGAMERICAN CENTY ETF TR	122,105	$9.0B	1.43%
13	RDVYFIRST TR EXCHANGE TRADED FD	194,068	$8.8B	1.40%
14	RWLINVESCO EXCHANGE TRADED FD TR	122,849	$8.5B	1.36%
15	ROBOEXCHANGE TRADED CONCEPTS TR	132,419	$8.4B	1.34%
16	XFEBFIRST TR EXCHANGE-TRADED FD	405,378	$8.2B	1.30%
17	FMBFIRST TR EXCHANGE TRADED FD I	142,242	$8.0B	1.28%
18	FNKFIRST TR EXCHANGE TRADED ALP	185,879	$8.0B	1.27%
19	JSMLJANUS DETROIT STR TR	113,522	$7.7B	1.22%
20	RWJINVESCO EXCH TRADED FD TR II	66,933	$7.6B	1.21%
21	SPYGSPDR SERIES TRUST	130,126	$7.3B	1.17%
22	BKMCBNY MELLON ETF TRUST	83,823	$7.0B	1.12%
23	—INVESCO EXCH TRADED FD TR II	181,234	$6.8B	1.09%
24	VUGVANGUARD INDEX FDS	26,123	$6.7B	1.07%
25	FNYFIRST TR EXCHANGE-TRADED ALP	98,331	$6.7B	1.06%
26	VEAVANGUARD TAX MANAGED INTL FD	122,528	$6.0B	0.96%
27	LMBSFIRST TR EXCHANGE TRADED FD	109,481	$5.6B	0.89%
28	BNDXVANGUARD CHARLOTTE DDS	94,865	$5.4B	0.86%
29	VTVVANGUARD INDEX FDS	40,236	$5.3B	0.84%
30	ONEQFIDELITY COMWLTH TR	10,225	$5.3B	0.83%
31	BSVVANGUARD BD INDEX FD INC	62,822	$5.2B	0.82%
32	FDNFIRST TR EXCHANGE TRADED FD	23,655	$5.2B	0.82%
33	BNDVANGUARD BD INDEX FD INC	59,630	$5.1B	0.80%
34	ITOTISHARES TR	54,560	$5.0B	0.79%
35	UCONFIRST TR EXCHNG TRADED FD VI	187,541	$5.0B	0.79%
36	DEEDFIRST TR EXCHNG TRADED FD VI	193,497	$5.0B	0.79%
37	SPYMSPDR SERIES TRUST	102,353	$4.8B	0.76%
38	FAIFIRST TR EXCHANGE TRADED FD	106,505	$4.8B	0.76%
39	BRK/BBERKSHIRE HATHAWAY INC DEL	17,554	$4.5B	0.71%
40	SPTLSPDR SERIES TRUST	113,037	$4.4B	0.70%
41	IWMISHARES TR	19,604	$4.3B	0.69%
42	REGLPROSHARES TR	61,952	$4.3B	0.69%
43	FXLFIRST TR EXCHANGE TRADED FD	37,021	$4.2B	0.67%
44	USMVISHARES TR	57,690	$4.0B	0.63%
45	IVVISHARES	10,004	$4.0B	0.63%
46	VIGVANGUARD SPECIALIZED PORTFOL	26,490	$3.9B	0.62%
47	BONDPIMCO ETF TR	33,263	$3.6B	0.58%
48	FTSLFIRST TR EXCHANGE TRADED FD	73,517	$3.5B	0.56%
49	MDYSPDR S&P MIDCAP 400 ETF TR	7,300	$3.5B	0.55%
50	EPDENTERPRISE PROD PARTNERS L	153,565	$3.4B	0.54%
51	IVEISHARES	23,833	$3.4B	0.53%
52	SPMDSPDR SER TR	71,127	$3.3B	0.52%
53	BABAALIBABA GROUP HLDG LTD	14,096	$3.2B	0.51%
54	MSFTMICROSOFT CORP	13,090	$3.1B	0.49%
55	FBTFIRST TR EXCHANGE TRADED FD	18,795	$3.0B	0.48%
56	BLVVANGUARD BD INDEX FDS	30,152	$3.0B	0.47%
57	IUSGISHARES TR	32,253	$2.9B	0.47%
58	QHYWISDOMTREE TR	53,447	$2.8B	0.44%
59	SPYSPDR S&P 500 ETF TR	6,900	$2.7B	0.43%
60	BIVVANGUARD BD INDEX FD INC	30,783	$2.7B	0.43%
61	SPIBSPDR SER TR	72,857	$2.6B	0.42%
62	VMBSVANGUARD SCOTTSDALE FDS	48,795	$2.6B	0.41%
63	VOOVANGUARD INDEX FDS	7,126	$2.6B	0.41%
64	FXHFIRST TR EXCHANGE TRADED FD	23,684	$2.6B	0.41%
65	SKYYFIRST TR EXCHANGE TRADED FD	26,613	$2.5B	0.40%
66	IWVISHARES	10,722	$2.5B	0.40%
67	FLQMFRANKLIN TEMPLETON ETF TR	61,763	$2.5B	0.40%
68	TSLATESLA INC	3,707	$2.5B	0.39%
69	SPIPSPDR SER TR	78,887	$2.4B	0.38%
70	QWLDSPDR INDEX SHS FDS	24,600	$2.4B	0.38%
71	VBVANGUARD INDEX FDS	11,096	$2.4B	0.38%
72	ONLNPROSHARES TR	29,231	$2.3B	0.36%
73	IYY*ISHARES TR	22,855	$2.3B	0.36%
74	VWOVANGUARD INTL EQUITY INDEX F	43,353	$2.3B	0.36%
75	RSPSINVESCO EXCHANGE TRADED FD T	14,235	$2.2B	0.36%
76	MOALTRIA GROUP INC	43,492	$2.2B	0.35%
77	RSPGINVESCO EXCHANGE TRADED FD T	54,830	$2.2B	0.35%
78	FDNIFIRST TR EXCHANGE TRADED FD	48,381	$2.2B	0.35%
79	EUSAISHARES	27,220	$2.1B	0.34%
80	GRIDFIRST TR EXCHANGE TRADED FD	24,659	$2.1B	0.34%
81	SPSMSPDR SER TR	49,726	$2.1B	0.33%
82	ABBVABBVIE INC	19,090	$2.1B	0.33%
83	FTGCFIRST TR EXCHNG TRADED FD VI	96,780	$2.0B	0.32%
84	SLYGSPDR SERIES TRUST	23,564	$2.0B	0.32%
85	DONSPDR DOW JONES INDL AVRG ETF	5,715	$1.9B	0.30%
86	IVWISHARES	28,306	$1.8B	0.29%
87	IJRISHARES	16,720	$1.8B	0.29%
88	FXDFIRST TR EXCHANGE TRADED FD	31,097	$1.8B	0.29%
89	MDYGSPDR SERIES TRUST	21,708	$1.6B	0.26%
90	FTSMFIRST TR EXCHANGE TRADED FD	27,039	$1.6B	0.26%
91	HYLSFIRST TR EXCHANGE TRADED FD	32,968	$1.6B	0.25%
92	IJKISHARES	20,427	$1.6B	0.25%
93	VTIVANGUARD INDEX FDS	7,694	$1.6B	0.25%
94	SPTMSPDR SERIES TRUST	32,040	$1.6B	0.25%
95	XMLVINVESCO EXCHANGE TRADED FD TR	29,790	$1.6B	0.25%
96	VVISA INC	7,229	$1.5B	0.24%
97	RSPNINVESCO EXCHANGE TRADED FD T	8,589	$1.5B	0.24%
98	SJBPROSHARES TR	82,544	$1.5B	0.24%
99	BABOEING CO	5,861	$1.5B	0.24%
100	TAT&T INC	48,730	$1.5B	0.23%

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