First Heartland Consultants, Inc. Q3 2018 Filing

Filed November 16, 2018

Portfolio Value

$319.6B

Holdings

242

Report Date

Q3 2018

Filing Type

13F-HR

All Holdings (242 positions)

#	Stock	Shares	Value	% Portfolio
1	NDQINVESCO QQQ TR	64,908	$12.1B	3.77%
2	SPYSPDR S&P 500 ETF TR	38,475	$11.2B	3.50%
3	AAPLAPPLE INC	39,680	$9.0B	2.80%
4	IJTISHARES	43,983	$8.9B	2.78%
5	IEFISHARES	82,796	$8.4B	2.62%
6	DONSPDR DOW JONES INDL AVRG ETF	29,939	$7.9B	2.48%
7	FDNFIRST TR EXCHANGE TRADED FD	47,776	$6.8B	2.12%
8	VIGVANGUARD SPECIALIZED PORTFOL	57,065	$6.3B	1.98%
9	PWBINVESCO EXCHANGE TRADED FD T	127,704	$6.2B	1.93%
10	AMZNAMAZON COM INC	2,783	$5.6B	1.74%
11	IVWISHARES	30,422	$5.4B	1.69%
12	USMVISHARES TR	82,545	$4.7B	1.47%
13	IWMISHARES	27,484	$4.6B	1.45%
14	BRK/BBERKSHIRE HATHAWAY INC DEL	20,284	$4.3B	1.36%
15	FAIFIRST TR EXCHANGE TRADED FD	136,480	$4.2B	1.32%
16	EEMVISHARES	68,021	$4.0B	1.26%
17	MGVVANGUARD WORLD FD	49,742	$4.0B	1.25%
18	IVEISHARES	32,945	$3.8B	1.19%
19	AORISHARES	84,503	$3.8B	1.19%
20	IYY*ISHARES TR	25,144	$3.7B	1.14%
21	RDVYFIRST TR EXCHANGE TRADED FD	114,240	$3.6B	1.13%
22	BNDXVANGUARD CHARLOTTE DDS	65,804	$3.6B	1.12%
23	VEAVANGUARD TAX MANAGED INTL FD	82,813	$3.6B	1.12%
24	BSVVANGUARD BD INDEX FD INC	44,952	$3.5B	1.10%
25	VTVVANGUARD INDEX FDS	31,642	$3.5B	1.10%
26	SLYGSPDR SERIES TRUST	51,365	$3.5B	1.08%
27	VUGVANGUARD INDEX FDS	20,851	$3.4B	1.05%
28	SPYGSPDR SERIES TRUST	86,060	$3.3B	1.03%
29	FTSLFIRST TR EXCHANGE TRADED FD	64,740	$3.1B	0.97%
30	PPAINVESCO EXCHANGE TRADED FD T	50,192	$3.1B	0.97%
31	IVVISHARES	10,367	$3.0B	0.95%
32	XLYSELECT SECTOR SPDR TR	25,711	$3.0B	0.94%
33	SPSMSPDR SER TR	89,805	$3.0B	0.93%
34	FTSMFIRST TR EXCHANGE TRADED FD	47,559	$2.9B	0.89%
35	QTECFIRST TR NASDAQ100 TECH INDE	34,883	$2.8B	0.87%
36	LMBSFIRST TR EXCHANGE TRADED FD	53,877	$2.7B	0.86%
37	SLYVSPDR SERIES TRUST	38,968	$2.7B	0.83%
38	BABOEING CO	7,093	$2.6B	0.83%
39	VTIVANGUARD INDEX FDS	17,554	$2.6B	0.82%
40	AGGISHARES	24,574	$2.6B	0.81%
41	CVSCVS HEALTH CORP	31,792	$2.5B	0.78%
42	RSPSINVESCO EXCHANGE TRADED FD T	19,368	$2.5B	0.78%
43	IJSISHARES	14,794	$2.5B	0.77%
44	RSPHINVESCO EXCHANGE TRADED FD T	11,775	$2.4B	0.76%
45	ACWVISHARES	25,196	$2.2B	0.69%
46	BNDVANGUARD BD INDEX FD INC	26,919	$2.1B	0.66%
47	VYMVANGUARD WHITEHALL FDS INC	23,354	$2.0B	0.64%
48	INTCINTEL CORP	39,482	$1.9B	0.58%
49	VBVANGUARD INDEX FDS	11,350	$1.8B	0.58%
50	VMBSVANGUARD SCOTTSDALE FDS	33,913	$1.7B	0.54%
51	TIPISHARES	15,189	$1.7B	0.53%
52	VBRVANGUARD INDEX FDS	11,789	$1.6B	0.51%
53	IJKISHARES	7,028	$1.6B	0.51%
54	ITOTISHARES TR	24,213	$1.6B	0.50%
55	BIVVANGUARD BD INDEX FD INC	20,045	$1.6B	0.50%
56	MSFTMICROSOFT CORP	14,083	$1.6B	0.50%
57	GQ9SPDR GOLD TRUST	14,190	$1.6B	0.50%
58	BLVVANGUARD BD INDEX FD INC	17,764	$1.6B	0.49%
59	EFAVISHARES TR	21,130	$1.5B	0.48%
60	IYLDISHARES TR	61,995	$1.5B	0.48%
61	XOMEXXON MOBIL CORP	17,713	$1.5B	0.47%
62	TEITEMPLETON EMERG MKTS INCOME	147,650	$1.5B	0.46%
63	TAT&T INC	43,733	$1.5B	0.46%
64	VSSVANGUARD INTL EQUITY INDEX F	12,887	$1.4B	0.45%
65	BABAALIBABA GROUP HLDG LTD	8,465	$1.4B	0.44%
66	LMTLOCKWOOD MARTIN CORP	3,861	$1.3B	0.42%
67	VVISA INC	8,743	$1.3B	0.41%
68	SPTSSPDR SER TR	44,421	$1.3B	0.41%
69	IWYISHARES	15,289	$1.3B	0.41%
70	FMBFIRST TR EXCHANGE TRADED FD I	23,163	$1.2B	0.38%
71	HDHOME DEPOT INC	5,831	$1.2B	0.38%
72	GOOGALPHABET INC	998	$1.2B	0.37%
73	MDYSPDR S&P MIDCAP 400 ETF TR	2,933	$1.1B	0.34%
74	—INVESCO EXCHANGE TRADED FD T	17,543	$1.1B	0.34%
75	PGPROCTER & GAMBLE CO	12,548	$1.0B	0.33%
76	VIOOVANGUARD ADMIRAL FDS INC	6,427	$1.0B	0.32%
77	TLTISHARES	8,680	$1.0B	0.32%
78	IWVISHARES	5,577	$961.0M	0.30%
79	VWOVANGUARD INTL EQUITY INDEX F	23,380	$959.0M	0.30%
80	VOOVANGUARD INDEX FDS	3,591	$959.0M	0.30%
81	IUSGISHARES TR	15,285	$949.0M	0.30%
82	DALDELTA AIR LINES INC DEL	16,156	$934.0M	0.29%
83	NVDANVIDIA CORP	3,252	$914.0M	0.29%
84	IYHISHARES TR	4,479	$909.0M	0.28%
85	QQQEDIREXION SHS ETF TR	19,067	$902.0M	0.28%
86	JNJJOHNSON & JOHNSON	6,457	$892.0M	0.28%
87	EEMISHARES	20,307	$872.0M	0.27%
88	ENBENBRIDGE INC	26,888	$868.0M	0.27%
89	IJRISHARES	9,572	$835.0M	0.26%
90	EFAISHARES	11,818	$803.0M	0.25%
91	WMTWAL-MART STORES INC	8,476	$796.0M	0.25%
92	NFLXNETFLIX INC	2,113	$791.0M	0.25%
93	TFISPDR SER TR	16,626	$789.0M	0.25%
94	BACVERIZON	14,429	$770.0M	0.24%
95	IYWISHARES TR	3,919	$760.0M	0.24%
96	RAVIFLEXSHARES TR	9,881	$747.0M	0.23%
97	MCDMCDONALDS CORP	4,403	$737.0M	0.23%
98	TDIVFIRST TR EXCHANGE TRADED FD	19,148	$736.0M	0.23%
99	IUSVISHARES TR	12,963	$731.0M	0.23%
100	—OPPENHEIMER REV WEIGHTD ETF	13,412	$727.0M	0.23%

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