First Heartland Consultants, Inc. Q2 2019 Filing

Filed August 12, 2019

Portfolio Value

$416.2B

Holdings

282

Report Date

Q2 2019

Filing Type

13F-HR

All Holdings (282 positions)

#	Stock	Shares	Value	% Portfolio
1	SPYMSPDR SERIES TRUST	569,068	$19.7B	4.72%
2	XMLVINVESCO EXCHANGE TRADED FD TR	368,153	$18.9B	4.53%
3	NDQINVESCO QQQ TR	61,499	$11.5B	2.76%
4	IVVISHARES	38,755	$11.4B	2.74%
5	SPTLSPDR SERIES TRUST	294,242	$11.2B	2.70%
6	FDNFIRST TR EXCHANGE TRADED FD	73,647	$10.6B	2.54%
7	DONSPDR DOW JONES INDL AVRG ETF	39,076	$10.4B	2.50%
8	SPLVINVESCO EXCHANGE TRADED FD TR	166,085	$9.1B	2.20%
9	FTCSFIRST TR EXCHANGE TRADED FD	150,546	$8.5B	2.04%
10	AAPLAPPLE INC	38,084	$7.5B	1.81%
11	FVDFIRST TR VALUE LINE DIVID IN	200,000	$6.7B	1.62%
12	PWBINVESCO EXCHANGE TRADED FD T	137,847	$6.7B	1.60%
13	IVWISHARES	35,294	$6.3B	1.52%
14	AMZNAMAZON COM INC	3,193	$6.0B	1.45%
15	VIGVANGUARD SPECIALIZED PORTFOL	45,031	$5.2B	1.25%
16	VEAVANGUARD TAX MANAGED INTL FD	119,047	$5.0B	1.19%
17	USMVISHARES TR	79,070	$4.9B	1.17%
18	IYRISHARES	55,109	$4.8B	1.16%
19	SPYSPDR S&P 500 ETF TR	15,596	$4.6B	1.10%
20	VUGVANGUARD INDEX FDS	26,861	$4.4B	1.05%
21	BNDXVANGUARD CHARLOTTE DDS	74,501	$4.3B	1.03%
22	VTVVANGUARD INDEX FDS	38,256	$4.2B	1.02%
23	SDYSPDR SERIES TRUST	40,823	$4.1B	0.99%
24	BSVVANGUARD BD INDEX FD INC	50,501	$4.1B	0.98%
25	BRK/BBERKSHIRE HATHAWAY INC DEL	19,001	$4.0B	0.97%
26	BONDPIMCO ETF TR	34,754	$3.7B	0.90%
27	RWRSPDR SERIES TRUST	36,627	$3.6B	0.87%
28	AORISHARES	76,097	$3.5B	0.84%
29	RSPUINVESCO EXCHANGE TRADED FD T	34,846	$3.4B	0.83%
30	FAIFIRST TR EXCHANGE TRADED FD	112,879	$3.4B	0.82%
31	FTSLFIRST TR EXCHANGE TRADED FD	69,187	$3.3B	0.78%
32	IVEISHARES	27,785	$3.2B	0.78%
33	FTSMFIRST TR EXCHANGE TRADED FD	53,940	$3.2B	0.78%
34	XLYSELECT SECTOR SPDR TR	27,011	$3.2B	0.77%
35	PPAINVESCO EXCHANGE TRADED FD T	49,312	$3.2B	0.77%
36	BABOEING CO	8,743	$3.2B	0.76%
37	IYY*ISHARES TR	21,280	$3.1B	0.75%
38	QWLDSPDR INDEX SHS FDS	38,191	$3.0B	0.73%
39	RWMPROSHARES TR	74,501	$3.0B	0.71%
40	LMBSFIRST TR EXCHANGE TRADED FD	57,174	$3.0B	0.71%
41	SH1USDPROSHARES TR	107,367	$2.9B	0.69%
42	PGXINVESCO EXCHANGE TRADED FD TR	190,110	$2.8B	0.67%
43	ITOTISHARES TR	37,440	$2.5B	0.60%
44	RDVYFIRST TR EXCHANGE TRADED FD	75,959	$2.4B	0.57%
45	FLOTISHARES TR	44,842	$2.3B	0.55%
46	VTIVANGUARD INDEX FDS	15,108	$2.3B	0.54%
47	EMLPFIRST TR EXCHANGE TRADED FD	89,456	$2.3B	0.54%
48	AGGISHARES	20,038	$2.2B	0.54%
49	QTECFIRST TR NASDAQ100 TECH INDE	26,046	$2.2B	0.54%
50	SPYGSPDR SERIES TRUST	56,177	$2.2B	0.52%
51	SPHDINVESCO EXCHANGE TRADED FD TR	51,009	$2.1B	0.52%
52	VMBSVANGUARD SCOTTSDALE FDS	39,900	$2.1B	0.51%
53	VYMVANGUARD WHITEHALL FDS INC	24,022	$2.1B	0.50%
54	FDTFIRST TR EXCH TRD ALPHA FD I	37,874	$2.0B	0.49%
55	MSFTMICROSOFT CORP	15,082	$2.0B	0.49%
56	FMBFIRST TR EXCHANGE TRADED FD I	36,123	$2.0B	0.48%
57	BLVVANGUARD BD INDEX FD INC	20,249	$2.0B	0.47%
58	BIVVANGUARD BD INDEX FD INC	22,720	$2.0B	0.47%
59	TLTISHARES	14,644	$1.9B	0.47%
60	FXLFIRST TR EXCHANGE TRADED FD	28,073	$1.9B	0.45%
61	BNDVANGUARD BD INDEX FD INC	21,731	$1.8B	0.43%
62	SLYGSPDR SERIES TRUST	29,202	$1.8B	0.43%
63	VBVANGUARD INDEX FDS	11,336	$1.8B	0.43%
64	CWBSPDR SERIES TRUST	32,511	$1.7B	0.41%
65	EFAVISHARES TR	22,886	$1.7B	0.40%
66	CVSCVS HEALTH CORP	29,437	$1.6B	0.39%
67	MGVVANGUARD WORLD FD	19,636	$1.6B	0.38%
68	VNQVANGUARD INDEX FDS	17,676	$1.5B	0.37%
69	BWXSPDR SERIES TRUST	52,941	$1.5B	0.37%
70	MTUMISHARES TR	12,776	$1.5B	0.36%
71	TAT&T INC	44,098	$1.5B	0.36%
72	IYLDISHARES TR	58,533	$1.5B	0.35%
73	IDUISHARES TR	9,712	$1.5B	0.35%
74	VWOVANGUARD INTL EQUITY INDEX F	33,141	$1.4B	0.34%
75	SPEMSPDR INDEX SHS FDS	38,960	$1.4B	0.33%
76	VVISA INC	7,993	$1.4B	0.33%
77	LMTLOCKWOOD MARTIN CORP	3,741	$1.4B	0.33%
78	XOMEXXON MOBIL CORP	17,606	$1.3B	0.32%
79	SJBPROSHARES TR	62,686	$1.3B	0.32%
80	IWVISHARES	7,703	$1.3B	0.32%
81	SPTSSPDR SER TR	43,845	$1.3B	0.32%
82	IUSGISHARES TR	20,931	$1.3B	0.32%
83	RAVIFLEXSHARES TR	17,078	$1.3B	0.31%
84	MINTPIMCO ETF TR	12,718	$1.3B	0.31%
85	SPGPINVESCO EXCHANGE TRADED FD T	21,722	$1.2B	0.29%
86	LQDISHARES	9,531	$1.2B	0.28%
87	GTOINVESCO ACTIVELY MANAGD ETF	22,130	$1.2B	0.28%
88	JNJJOHNSON & JOHNSON	8,405	$1.2B	0.28%
89	VVVANGUARD INDEX FDS	8,474	$1.1B	0.27%
90	IWYISHARES	13,134	$1.1B	0.27%
91	VOOVANGUARD INDEX FDS	4,179	$1.1B	0.27%
92	IUSVISHARES TR	19,616	$1.1B	0.27%
93	BABAALIBABA GROUP HLDG LTD	6,421	$1.1B	0.26%
94	EUSAISHARES	18,179	$1.1B	0.26%
95	—REALITY SHS ETF TR	39,660	$1.1B	0.25%
96	WECWEC ENERGY GROUP INC	12,594	$1.1B	0.25%
97	TDIVFIRST TR EXCHANGE TRADED FD	26,917	$1.1B	0.25%
98	PGPROCTER & GAMBLE CO	9,450	$1.0B	0.25%
99	HEFAISHARES TR	34,304	$1.0B	0.25%
100	WMTWAL-MART STORES INC	9,060	$1.0B	0.24%

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