First Heartland Consultants, Inc. Q1 2024 Filing

Filed May 7, 2024

Portfolio Value

$963.4B

Holdings

422

Report Date

Q1 2024

Filing Type

13F-HR

All Holdings (422 positions)

#	Stock	Shares	Value	% Portfolio
1	NDQINVESCO QQQ TR	67,151	$29.8B	3.09%
2	SPYMSPDR SERIES TRUST	467,940	$28.8B	2.99%
3	ACIOETF SER SOLUTIONS	788,431	$28.4B	2.95%
4	SPYSPDR S&P 500 ETF TR	40,228	$21.0B	2.18%
5	JAAAJANUS DETROIT STR TR	372,415	$18.9B	1.96%
6	OSCVETF SER SOLUTIONS	519,550	$18.7B	1.94%
7	PYLDPIMCO ETF TR	687,393	$17.7B	1.84%
8	SPYGSPDR SERIES TRUST	219,314	$16.0B	1.67%
9	FLVAMERICAN CENTY ETF TR	238,578	$15.5B	1.61%
10	VUGVANGUARD INDEX FDS	43,633	$15.0B	1.56%
11	RDVYFIRST TR EXCHANGE TRADED FD	261,381	$14.7B	1.52%
12	UCONFIRST TR EXCHNG TRADED FD VI	589,234	$14.5B	1.50%
13	SPDWSPDR INDEX SHS FDS	399,742	$14.3B	1.49%
14	JUCYETF SER SOLUTIONS	559,980	$13.1B	1.36%
15	DONSPDR DOW JONES INDL AVRG ETF	32,775	$13.0B	1.35%
16	AAPLAPPLE INC	75,222	$12.9B	1.34%
17	UITBVICTORY PORTFOLIOS II	271,612	$12.6B	1.31%
18	IVWISHARES	142,123	$12.0B	1.25%
19	DRSKETF SER SOLUTIONS	432,382	$11.5B	1.20%
20	AMZNAMAZON COM INC	63,686	$11.5B	1.19%
21	EMXCISHARES TR	186,952	$10.8B	1.12%
22	FIXDFIRST TR EXCHNG TRADED FD VI	236,100	$10.3B	1.07%
23	BNDVANGUARD BD INDEX FD INC	136,136	$9.9B	1.03%
24	IJSISHARES TR	93,255	$9.6B	0.99%
25	BSVVANGUARD BD INDEX FD INC	142,014	$9.3B	0.96%
26	SDVYFIRST TR EXCHANGE TRADED FD	264,635	$9.2B	0.96%
27	VTVVANGUARD INDEX FDS	55,432	$9.0B	0.94%
28	VXFVANGUARD INDEX FDS	51,187	$9.0B	0.93%
29	IVEISHARES	46,784	$8.7B	0.91%
30	VIGVANGUARD SPECIALIZED PORTFOL	47,815	$8.7B	0.91%
31	NVDANVIDIA CORP	9,505	$8.6B	0.89%
32	BKAGBNY MELLON ETF TRUST	204,805	$8.6B	0.89%
33	ADMEETF SER SOLUTIONS	204,072	$8.6B	0.89%
34	EFAISHARES	98,608	$7.9B	0.82%
35	VEAVANGUARD TAX MANAGED INTL FD	154,809	$7.8B	0.81%
36	VBVANGUARD INDEX FDS	33,519	$7.7B	0.80%
37	COWZPACER FDS TR	131,375	$7.6B	0.79%
38	IDUBETF SER SOLUTIONS	353,982	$7.4B	0.76%
39	XFEBFIRST TR EXCHNG TRADED FD VI	173,774	$6.7B	0.70%
40	SPGMSPDR INDEX SHS FDS	110,639	$6.6B	0.69%
41	SCHDSCHWAB STRATEGIC TR	81,159	$6.5B	0.68%
42	MINTPIMCO ETF TR	65,057	$6.5B	0.68%
43	JMUBJ P MORGAN EXCHANGE TRADED F	123,315	$6.3B	0.65%
44	TLTISHARES	65,718	$6.2B	0.65%
45	MSFTMICROSOFT CORP	14,776	$6.2B	0.65%
46	ITOTISHARES TR	52,537	$6.1B	0.63%
47	BNDXVANGUARD BD INDEX	120,205	$5.9B	0.61%
48	IYRISHARES TR	65,168	$5.9B	0.61%
49	FVDFIRST TR VALUE LINE DIVID IN	133,077	$5.6B	0.58%
50	IVVISHARES	10,671	$5.6B	0.58%
51	LGOVFIRST TR LNG DUR OPRTUN	262,258	$5.6B	0.58%
52	JMSTJ P MORGAN EXCHANGE TRADED F	109,225	$5.5B	0.58%
53	BRK/BBERKSHIRE HATHAWAY INC DEL	13,178	$5.5B	0.58%
54	FTCSFIRST TR EXCHANGE TRADED FD	57,782	$4.9B	0.51%
55	FMBFIRST TR EXCHANGE TRADED FD I	95,385	$4.9B	0.51%
56	TBILRBB FD INC	97,170	$4.9B	0.50%
57	BIVVANGUARD BD INDEX FD INC	62,586	$4.7B	0.49%
58	XFEBFIRST TR EXCHANGE TRADED FD	269,916	$4.7B	0.49%
59	IUSGISHARES TR	39,629	$4.6B	0.48%
60	IYWISHARES TR	33,450	$4.5B	0.47%
61	KMLMKFA MOUNT LUCAS MANAGED FUTURES	148,699	$4.4B	0.46%
62	VTIVANGUARD INDEX FDS	16,858	$4.4B	0.45%
63	USFRWISDOMTREE TR	83,249	$4.2B	0.43%
64	FNXFIRST TR MID CP CORE ALPHA D	36,739	$4.2B	0.43%
65	IWVISHARES	13,815	$4.1B	0.43%
66	NAPRINNOVATOR ETFS TR	89,786	$4.1B	0.42%
67	XMHQINVESCO EXCHANGE TRADED FD T	37,111	$4.1B	0.42%
68	IJRISHARES	9,216	$4.0B	0.42%
69	BMTABRITISH AMERN TOB PLC	130,187	$4.0B	0.41%
70	USMVISHARES TR	46,048	$3.8B	0.40%
71	EPDENTERPRISE PROD PARTNERS L	121,156	$3.5B	0.37%
72	TBFPROSHARES TR	151,917	$3.5B	0.37%
73	LLYLILLY ELI & CO	4,194	$3.3B	0.34%
74	VOOVANGUARD INDEX FDS	6,669	$3.2B	0.33%
75	GOOGALPHABET INC	20,962	$3.2B	0.33%
76	FAIFIRST TR EXCHANGE TRADED FD	55,428	$3.2B	0.33%
77	VBKVANGUARD INDEX FDS	12,101	$3.2B	0.33%
78	SPGPINVESCO EXCHANGE TRADED FD T	29,564	$3.1B	0.33%
79	FMHIFIRST TR EXCH TRADED FD III	64,835	$3.1B	0.32%
80	BLVVANGUARD BD INDEX FDS	41,947	$3.0B	0.31%
81	EEMISHARES	73,769	$3.0B	0.31%
82	IYY*ISHARES TR	23,601	$3.0B	0.31%
83	IUSBISHARES TR	66,258	$3.0B	0.31%
84	QQQMINVESCO EXCH TRADED FD TR II	16,444	$3.0B	0.31%
85	PZAINVESCO EXCHANGE TRADED FD TR	125,168	$3.0B	0.31%
86	IYFISHARES TR	29,649	$2.8B	0.29%
87	NXSTNEXSTAR MEDIA GROUP INC	16,219	$2.8B	0.29%
88	CALFPACER FDS TR	54,005	$2.7B	0.28%
89	EUSAISHARES	29,014	$2.6B	0.27%
90	EAPRINNOVATOR ETFS TRUST	104,939	$2.6B	0.27%
91	TRPTC ENERGY CORP	64,611	$2.6B	0.27%
92	VMBSVANGUARD	56,134	$2.6B	0.27%
93	DNPDNP SELECT INCOME FD INC	280,752	$2.5B	0.26%
94	SPTLSPDR SERIES TRUST	90,625	$2.5B	0.26%
95	VWOVANGUARD	60,416	$2.5B	0.26%
96	FTSMFIRST TR EXCHANGE TRADED FD	42,198	$2.5B	0.26%
97	FTSLFIRST TR EXCHANGE TRADED FD	54,220	$2.5B	0.26%
98	WMTWAL-MART STORES INC	41,458	$2.5B	0.26%
99	VVISA INC	8,667	$2.4B	0.25%
100	PTLCPACER FDS TR	48,772	$2.3B	0.24%

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