First Heartland Consultants, Inc. Q1 2020 Filing

Filed May 14, 2020

Portfolio Value

$388.2B

Holdings

245

Report Date

Q1 2020

Filing Type

13F-HR

All Holdings (245 positions)

#	Stock	Shares	Value	% Portfolio
1	SPTSSPDR SER TR	857,260	$26.3B	6.78%
2	WQTMWISDOMTREE TR	986,397	$24.8B	6.38%
3	FVDFIRST TR VALUE LINE DIVID IN	670,772	$18.6B	4.78%
4	FTCSFIRST TR EXCHANGE TRADED FD	261,076	$13.0B	3.34%
5	NDQINVESCO QQQ TR	54,235	$10.3B	2.66%
6	SPABSPDR SER TR	296,330	$9.0B	2.31%
7	FDNFIRST TR EXCHANGE TRADED FD	65,964	$8.2B	2.10%
8	AAPLAPPLE INC	30,192	$7.7B	1.98%
9	SPLVINVESCO EXCHANGE TRADED FD TR	147,236	$6.9B	1.78%
10	BONDPIMCO ETF TR	57,608	$6.1B	1.58%
11	FTSDFRANKLIN ETF TR	63,858	$6.1B	1.56%
12	SPYMSPDR SERIES TRUST	198,030	$6.0B	1.54%
13	XMLVINVESCO EXCHANGE TRADED FD TR	144,218	$5.7B	1.48%
14	QWLDSPDR INDEX SHS FDS	78,340	$5.4B	1.39%
15	FMBFIRST TR EXCHANGE TRADED FD I	99,581	$5.4B	1.39%
16	AMZNAMAZON COM INC	2,448	$4.8B	1.23%
17	BNDXVANGUARD CHARLOTTE DDS	83,899	$4.7B	1.22%
18	SPTLSPDR SERIES TRUST	99,666	$4.7B	1.21%
19	IVVISHARES	18,160	$4.7B	1.21%
20	BSVVANGUARD BD INDEX FD INC	51,261	$4.2B	1.09%
21	SPYGSPDR SERIES TRUST	116,035	$4.1B	1.07%
22	VEAVANGUARD TAX MANAGED INTL FD	123,182	$4.1B	1.06%
23	LQDISHARES	32,757	$4.0B	1.04%
24	VUGVANGUARD INDEX FDS	24,711	$3.9B	1.00%
25	USMVISHARES TR	71,237	$3.8B	0.99%
26	BRK/BBERKSHIRE HATHAWAY INC DEL	19,266	$3.5B	0.91%
27	SPYSPDR S&P 500 ETF TR	13,199	$3.4B	0.88%
28	VTVVANGUARD INDEX FDS	37,446	$3.3B	0.86%
29	IVWISHARES	20,165	$3.3B	0.86%
30	IVEISHARES	33,309	$3.2B	0.83%
31	VIGVANGUARD SPECIALIZED PORTFOL	29,726	$3.1B	0.79%
32	PCYINVESCO EXCHANGE TRADED FD TR	127,508	$3.0B	0.79%
33	FTSMFIRST TR EXCHANGE TRADED FD	50,534	$3.0B	0.77%
34	FTSLFIRST TR EXCHANGE TRADED FD	70,196	$2.9B	0.76%
35	PGXINVESCO EXCHANGE TRADED FD TR	221,089	$2.9B	0.75%
36	SPGPINVESCO EXCHANGE TRADED FD T	64,683	$2.9B	0.74%
37	FAIFIRST TR EXCHANGE TRADED FD	111,061	$2.9B	0.74%
38	ITOTISHARES TR	49,668	$2.8B	0.73%
39	PPAINVESCO EXCHANGE TRADED FD T	54,248	$2.7B	0.70%
40	XLYSELECT SECTOR SPDR TR	27,293	$2.7B	0.69%
41	LMBSFIRST TR EXCHANGE TRADED FD	51,320	$2.6B	0.67%
42	VMBSVANGUARD SCOTTSDALE FDS	44,523	$2.4B	0.62%
43	BLVVANGUARD BD INDEX FD INC	22,694	$2.4B	0.62%
44	IYY*ISHARES TR	19,067	$2.4B	0.62%
45	XFEBFIRST TR EXCHANGE-TRADED FD	142,877	$2.3B	0.60%
46	AGGISHARES	20,180	$2.3B	0.60%
47	RDVYFIRST TR EXCHANGE TRADED FD	87,081	$2.2B	0.57%
48	SPHDINVESCO EXCHANGE TRADED FD TR	72,963	$2.2B	0.56%
49	BIVVANGUARD BD INDEX FD INC	23,940	$2.1B	0.55%
50	QTECFIRST TR NASDAQ100 TECH INDE	24,508	$2.1B	0.53%
51	VTIVANGUARD INDEX FDS	15,630	$2.0B	0.52%
52	MSFTMICROSOFT CORP	12,638	$2.0B	0.51%
53	TDIVFIRST TR EXCHANGE TRADED FD	52,860	$1.9B	0.48%
54	XSLVINVESCO EXCHANGE TRADED FD TR	56,155	$1.9B	0.48%
55	FIXDFIRST TR EXCHNG TRADED FD VI	35,253	$1.9B	0.48%
56	DLNWISDOMTREE TR	22,772	$1.8B	0.47%
57	BNDVANGUARD BD INDEX FD INC	21,349	$1.8B	0.47%
58	RSPUINVESCO EXCHANGE TRADED FD T	20,289	$1.8B	0.46%
59	GOVIINVESCO EXCHANGE TRADED FD TR	44,742	$1.8B	0.45%
60	RWMPROSHARES TR	36,278	$1.7B	0.45%
61	PWBINVESCO EXCHANGE TRADED FD T	38,266	$1.7B	0.43%
62	RSPHINVESCO EXCHANGE TRADED FD T	8,451	$1.6B	0.41%
63	VOOVANGUARD INDEX FDS	6,248	$1.5B	0.38%
64	DONSPDR DOW JONES INDL AVRG ETF	6,596	$1.4B	0.37%
65	SJBPROSHARES TR	61,302	$1.4B	0.36%
66	IYLDISHARES TR	69,228	$1.4B	0.36%
67	FXLFIRST TR EXCHANGE TRADED FD	22,791	$1.4B	0.35%
68	EMLPFIRST TR EXCHANGE TRADED FD	75,286	$1.3B	0.34%
69	IUSGISHARES TR	23,281	$1.3B	0.34%
70	RSPTINVESCO EXCHANGE TRADED FD T	8,284	$1.3B	0.34%
71	AQLTISHARES TR	46,753	$1.3B	0.34%
72	RSPSINVESCO EXCHANGE TRADED FD T	10,578	$1.3B	0.34%
73	VWOVANGUARD INTL EQUITY INDEX F	37,967	$1.3B	0.33%
74	SPEMSPDR INDEX SHS FDS	44,719	$1.3B	0.33%
75	VBVANGUARD INDEX FDS	10,878	$1.3B	0.32%
76	IWVISHARES	8,142	$1.2B	0.31%
77	VVISA INC	7,425	$1.2B	0.31%
78	GTOINVESCO ACTIVELY MANAGD ETF	21,728	$1.2B	0.30%
79	TAT&T INC	39,391	$1.1B	0.30%
80	JNJJOHNSON & JOHNSON	8,398	$1.1B	0.28%
81	WMTWAL-MART STORES INC	9,143	$1.0B	0.27%
82	LMTLOCKWOOD MARTIN CORP	3,007	$1.0B	0.26%
83	WECWEC ENERGY GROUP INC	11,456	$1.0B	0.26%
84	SDYSPDR SERIES TRUST	12,428	$993.0M	0.26%
85	BABAALIBABA GROUP HLDG LTD	5,108	$993.0M	0.26%
86	GOOGALPHABET INC	853	$992.0M	0.26%
87	IUSVISHARES TR	21,395	$988.0M	0.25%
88	BACVERIZON	18,352	$986.0M	0.25%
89	TLTISHARES	5,922	$977.0M	0.25%
90	PGPROCTER & GAMBLE CO	8,742	$962.0M	0.25%
91	EUSAISHARES	20,438	$953.0M	0.25%
92	MGVVANGUARD WORLD FD	14,208	$938.0M	0.24%
93	CVSCVS HEALTH CORP	15,657	$929.0M	0.24%
94	IYWISHARES TR	4,412	$902.0M	0.23%
95	IJRISHARES	15,746	$884.0M	0.23%
96	MUBISHARES TR	7,327	$828.0M	0.21%
97	—REALITY SHS ETF TR	54,425	$817.0M	0.21%
98	HDHOME DEPOT INC	4,359	$814.0M	0.21%
99	TFISPDR SER TR	16,075	$804.0M	0.21%
100	DFEBFIRST TR EXCHNG TRADED FD VI	29,032	$800.0M	0.21%

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